Digital Marketing / SEO (Full Course) Training by Experts

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Our Training Process

Digital Marketing / SEO (Full Course) - Syllabus, Fees & Duration

  • Introduction – Digital Marketing
  • Introduction - Search Engine Optimization
  • Caching, Crawling & Indexing
  • Google / Yahoo / Bing Algorithms
  • Competitor Website Analysis
  • Domain Name Registration
  • Basics of Server Configurations & Settings
  • File Names / Directories / Sub Domains
  • HTML5 Tags
  • CSS, Bootstrap (Mobile Friendly) Style Sheets
  • Website Designing using Templates
  • Basics of Canva
  • Basics of Photoshop
  • Blogger, WordPress
  • Meta Tags, Title Tags, Head Tags, Fav icon
  • Page Layout, Content Optimization
  • Working of Robots.txt, Do-Follow Links
  • Internal / External Linking
  • Image Optimization
  • YouTube Video Integration
  • Google Map Integration on Webpages
  • Google My Business (Google Local Seo)
  • Social Media Plugins
  • Keyword Analysis / New Trends
  • Google Search Operators
  • Google Webmaster Tools
  • Google Analytics
  • Google Copyrights Verisign
  • Payment Gateways
  • Interactive / Dynamic Websites
  • Live Chat Integrations on Websites
  • Whatsapp Integrations on Websites
  • Breadcrumbs using Schema.org
  • W3 Standard HTML Validation
  • 404, 403 Error Checking
  • Plagiarism / Grammar / Spelling Checking
  • URL Redirection / htaccess / Seo Friendly URL
  • RSS Feeds, XML Sitemap
  • On Page SEO Tools
  • Web Hosting (FTP)

Download Syllabus - On-Page SEO

Module 1: Introduction to Social Media Marketing

  1. Overview of Social Media Marketing

    • Definition and importance
    • Evolution of social media
    • Current trends and future predictions
  2. Benefits and Challenges of Social Media Marketing

    • Advantages for businesses
    • Common challenges and how to overcome them
  3. Understanding Different Social Media Platforms

    • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube)
    • Choosing the right platforms for your business

Facebook Marketing

  • Faceboob Page Settings and Promotion
  • Facebook Groups, Profile, Events
  • Facebook Ad Campaigns & Reporting
  • Facebook Monetisation

Instagram Marketing

  • Profile Settings (personal, creator, and business)
  • Instgram Campaigns
  • Followers, Influencers and Collabs
  • Instagram Monetisation

YouTube Marketing

  1. YouTube Channel Optimisation
  2. Video Creation & Uploading
  3. YouTube Settings
  4. YouTube Monetisation

Module 2: Developing a Social Media Strategy

  1. Setting Goals and Objectives

    • SMART goals for social media
    • Aligning social media goals with business objectives
  2. Audience Research and Segmentation

    • Identifying your target audience
    • Creating audience personas
  3. Competitive Analysis

    • Analyzing competitor social media strategies
    • Identifying opportunities and gaps
  4. Crafting a Social Media Plan

    • Content calendar creation
    • Budgeting and resource allocation

Module 3: Content Creation and Curation

  1. Types of Content

    • Text, images, videos, infographics, and more
    • Best practices for each type
  2. Content Ideation and Planning

    • Brainstorming techniques
    • Content pillars and themes
  3. Content Creation Tools and Techniques

    • Graphic design tools (Canva)
  4. User-Generated Content and Influencer Marketing

    • Encouraging and leveraging user-generated content
    • Collaborating with influencers

Module 4: Social Media Advertising

  1. Introduction to Social Media Ads

    • Benefits of paid social media
    • Overview of advertising options on major platforms
  2. Creating Effective Ad Campaigns

    • Ad copy and design best practices
    • Targeting and segmentation
  3. Budgeting and Bidding Strategies

    • Setting a budget
    • Bid types and strategies
  4. Measuring Ad Performance

    • Key metrics and KPIs
    • Analyzing ad performance and optimizing

Module 5: Engagement and Community Management

  1. Building and Managing Online Communities

    • Strategies for community building
    • Engaging with your audience
  2. Handling Negative Feedback and Crisis Management

    • Best practices for responding to negative comments
    • Developing a crisis management plan
  3. Customer Service on Social Media

    • Providing support through social media channels
    • Tools for social media customer service

Module 6: Analytics and Reporting

  1. Tracking Social Media Performance

    • Key performance indicators (KPIs)
    • Tools for tracking and analytics
  2. Analyzing Data and Gaining Insights

    • Making sense of social media data
    • Turning insights into action
  3. Reporting and Presenting Results

    • Creating effective reports
    • Presenting findings to stakeholders

Module 7: Advanced Social Media Strategies

  1. Social Media SEO

    • Optimizing social media profiles and posts for search
    • Integrating social media with SEO strategy
  2. Social Media Automation and Tools

    • Tools for scheduling and automation (Hootsuite, Buffer)
    • Best practices for using automation
  3. Integrating Social Media with Other Marketing Channels

    • Cross-channel marketing strategies
    • Using social media data to inform other marketing efforts
  4. Staying Updated with Social Media Trends

    • Following industry news and updates
    • Adapting to changes in social media platforms and algorithms

Module 8: Case Studies and Practical Application

  1. Analyzing Successful Social Media Campaigns

    • Case studies from various industries
    • Key takeaways and lessons learned
  2. Hands-On Projects

    • Developing and implementing a social media strategy
    • Creating and managing a social media campaign
  3. Peer Reviews and Feedback

    • Presenting projects to the class
    • Providing and receiving constructive feedback

Download Syllabus - Social Media Marketing

  • Email marketing overview

    • Introduction to Advanced Email Marketing
    • Fundamentals of Email Marketing
    • Email Best Practices and Myths
    • Bulk Email concept
    • Things you can do with Emails
  • Elements of marketing emails

    • Advantages of the different text formats (HTML or Plain Text)
    • Permissions & E-permissions
    • Frequency & Ethics of Newsletters
    • Defining your Goals
    • Email Marketing Strategies
  • Email Marketing Tools and Software

    • Email Software and Tools
    • Email Software Analysis
    • Selecting Email Software
    • Importing Email Lists
    • Practical on 3 Software for Lists
    • Custom Fields
    • Double Opt-IN
    • Lead or Contact Fields
    • Content First
    • Sending Email Campaign
    • Sending HTML Email Campaign
    • Sending Mobile Responsive Email
    • Email Open Rate
    • Email Click Through Rate
    • Email A/B Testing
    • Variant Case Study
    • Segmentation Strategy
    • List Segmentation and Campaign
  • Email Marketing Templates

Download Syllabus - Email Marketing

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks
  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits
  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation
  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups
  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines
  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool
  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions
  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation
  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report
  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign
  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign
  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis
  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis
  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports
  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Syllabus - Google Adwords (PPC)

Section 1: Video Editing for YouTube using Canva

  • Video Mixing
  • Audio Mixing
  • Animations
  • Text Settings
  • Speed Settings
  • Searching Videos

Section 2: Thumb Image Settings using Canva

  • Making Thumb Images
  • Making Cover Photos
  • Logo
  • Posters
  • Searching Images/Designs

Section 3: YouTube Channel Settings

  • Channel Name & URL
  • Default Values
  • Tags
  • Cover Photo

Section 4: YouTube Video Settings

  • Video Title, Description & Tags
  • Upload Video
  • Live Broadcasting
  • Video Settings

Section 5: Introduction to YouTube and video marketing

  • Evolution of YouTube
  • The power of online video
  • Why YouTube SEO is important
  • Keeping up with YouTube algorithm changes

Section 6: Producing a Video Content Strategy

  • Content creation planning & strategy
  • Producing a content calendar
  • Identifying content trends
  • What makes content “Shareable”?

Section 7: Publishing Videos and YouTube SEO

  • Video title optimization
  • Video description optimization
  • Video Tags
  • Video thumbnails

Section 8: Content Curation Techniques for Higher Engagement

  • The power of playlisting
  • Optimizing archive and library content
  • Passive content curation

Section 9: Content Distribution and Promotion

  • Other content distribution platforms
  • Paid vs unpaid promotion

Section 10: Passive & Active Cross-promotion

  • What is cross-promotion?
  • What is collaboration?
  • Active cross-promotion techniques
  • Passive cross-promotion techniques

Section 11: Understanding YouTube data & analytics

  • Basics of YouTube Analytics
  • What is watch-time & why is it so important?
  • Understanding your audience via YouTube Analytics
  • Key metrics to track

Download Syllabus - YouTube Marketing

Domain Name Registration

  • Search Domains
  • Top Level Domains (TLD)
  • Country wise domains
  • Domain name registrations
  • Sub Domains

Web Server Settings

  • How to Choose Web server?
  • Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
  • Basics of Web Server Control Panel
  • DNS Settings
  • Web Server Performance
  • Add on Primary Domains
  • Create sub domains

FTP Software Installations

  • FTP Software
  • FTP Software Installation
  • FTP Configuration
  • How to use FTP Software
  • Upload / Download files using FTP Software

Download Syllabus - Web Hosting (FTP)

OFF Page SEO (Link Building Techniques)

  • Introduction - Off Page SEO
  • Why we need Off Page SEO?
  • How to do Off Page SEO Successfully?
  • Off Page SEO - Factors
  • Best Off Page SEO Strategies
  • Different Type of Links
  • Link Placing
  • Authority (DA & PA)
  • Content Marketing
  • Link Building in Social Media (Facebook, Instagram, Twitter etc)
  • Influencer Marketing
  • Guest Posting / Reviews
  • Google My Business (GMP) Local SEO
  • What is Branding
  • On Page SEO v/s OFF Page SEO
  • Article Submission
  • Forum Submission
  • Quora Posting
  • Social Bookmarking
  • Link Building on Tumblr
  • Link Building on Pinterest
  • Reddit Link Building Techniques
  • CrunchBase Link Building Techniques
  • Youtube Video Marketing
  • Online Press Release
  • Directory Submission
  • Classified Listings
  • Search Engine Submission
  • Pinging
  • Blogging on Blogger.com, Wordpress.com etc
  • Off Page SEO Tools
  • Social Media Analytics
  • Download Syllabus - Off-Page SEO
Course Fees
10000+
20+
50+
25+

Digital Marketing / SEO (Full Course) Jobs in Punjab

Enjoy the demand

Find jobs related to Digital Marketing / SEO (Full Course) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Punjab, chennai and europe countries. You can find many jobs for freshers related to the job positions in Punjab.

  • seo analyst
  • seo manager
  • social media marketing
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  • digital marketing professional
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Digital Marketing / SEO (Full Course) Internship/Course Details

Digital Marketing / SEO (Full Course) internship jobs in Punjab
Digital Marketing / SEO (Full Course) Since 2001, We provide digital marketing (SEO) full courses in Punjab with real time internships on web design, wordpress, on page seo, off page seo, facebook marketing, sem, youtube, google ads, email marketing, search engine positions, seo tools, google business (map) listings, webmaster tools, directory listings, content writing. .

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The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

List of Training Institutes / Companies in Punjab

  • WebDesignCompanyChandigarh:HrWebInnovators | Location details: 177-A, Shanti Kunj Apartments AKS-2, Zirakpur, Zirakpur, Punjab 140603, India | Classification: Website designer, Website designer | Visit Online: | Contact Number (Helpline):
  • GhuduwalWaterSupplyPoint | Location details: Phull Ghuduwal, Punjab 144701, India | Classification: Water utility company, Water utility company | Visit Online: | Contact Number (Helpline):
  • Saarthi:ImmigrationConsultant&IELTSCenterInMohali | Location details: Sco 12 Main Market, near SBI Bank, Sector 68, Sahibzada Ajit Singh Nagar, Punjab 160062, India | Classification: Immigration & naturalization service, Immigration & naturalization service | Visit Online: saarthigroups.com | Contact Number (Helpline): +91 81959 35151
  • IndiaInfoline(IIFL) | Location details: Punjab And Sind Bank Ln, Punjabi Colony, Nai Basti, Bijnor, Uttar Pradesh 246701, India | Classification: Livestock dealer, Livestock dealer | Visit Online: | Contact Number (Helpline):
  • RMRImmigration-BestImmigrationConsultantInMohali | Location details: Scf 19,Top Floor, near Ptl Chowk, Phase 5, Sector 59, Sahibzada Ajit Singh Nagar, Punjab 160059, India | Classification: Consultant, Consultant | Visit Online: rmrimmigration.com | Contact Number (Helpline):
  • INOVICSOLUTIONS-AwardedWebDevelopmentCompanyInDelhi,India | Location details: Leela Bhawan, Bank Colony, Patiala, Punjab 147001, India | Classification: Website designer, Website designer | Visit Online: inovicsolutions.info | Contact Number (Helpline): +91 97812 31200
  • BazidComputers | Location details: Old Court Road, Satgur Nagar, Nawanshahr, Punjab 144514, India | Classification: Computer repair service, Computer repair service | Visit Online: bazidcomputers.in | Contact Number (Helpline): +91 98881 41342
  • MunicipalCorporationSahibzadaAjitSinghNagar(Mohali) | Location details: Sector 68, Sahibzada Ajit Singh Nagar, Punjab 160062, India | Classification: Municipal corporation, Municipal corporation | Visit Online: mcmohali.org | Contact Number (Helpline): +91 172 504 4907
  • MagicKompass-StudyAbroad&ImmigrationServices-UK,Australia,Canada,NZ | Location details: 556- B, Cool Road, adj. Lajwanti Hospital, J.P. Nagar, Jalandhar, Punjab 144001, India | Classification: Immigration attorney, Immigration attorney | Visit Online: | Contact Number (Helpline): +91 181 224 1551
  • PoliceStationN.R.I | Location details: Nawanshahr, road, Karyam, Punjab 144514, India | Classification: State police, State police | Visit Online: | Contact Number (Helpline): +91 182 322 4489
  • FairdealEnterprises,Jalandhar | Location details: ES 9A, Civil Lines, Near Patel Hospital, Jalandhar (Punjab), INDIA – 144001, Soccer Chowk, Shastri Nagar, Civil Line, Jalandhar, Punjab 144001, India | Classification: Business management consultant, Business management consultant | Visit Online: fairdeal-enterprises.com | Contact Number (Helpline): +91 181 463 1576
  • WebsiteDesigningCompanyInZirakpur | Location details: SCF 11, Above Kailash Property, Main Market, Baltana, near State Bank of India, Zirakpur, Punjab 140 | Classification: Website designer, Website designer | Visit Online: ikiraninfotech.com | Contact Number (Helpline): +91 93166 13160
  • SpearheadConsulting-BestCanadaVisaConsultantInMohali|BestVisaConsultantInMohali | Location details: Scf 71- third Floor, Phase 3B-2, Mohli, Punjab 160059, India | Classification: Consultant, Consultant | Visit Online: | Contact Number (Helpline):
  • PunjabAgriculturalUniversity | Location details: Ferozpur Rd, Ludhiana, Punjab 141027, India | Classification: University , University | Visit Online: pau.edu | Contact Number (Helpline):
  • RSGlobalImmigration-BestImmigrationCompany,Consultant,StudyVisaInJalandahar,Punjab | Location details: 04, near park G.P.O, Shantipura, Ranjit Nagar, Jalandhar, Punjab 144001, India | Classification: Visa consultant, Visa consultant | Visit Online: rsglobalimmigration.com | Contact Number (Helpline): +91 70509 70509
  • ArvindGuptaAdvocate | Location details: Civil Lines, Punjabi Colony, बिजनौर, Bijnor, Uttar Pradesh 246701, India | Classification: Legal aid office, Legal aid office | Visit Online: | Contact Number (Helpline):
  • Web Development Companies in Punjab

    1. Khalsa Website Designers Address: Railway Road, Janta College Market, Kartarpur, Punjab 144801 Phone: 095922 53138 , Website: https://www.khalsa-website-designers.net/
    2. Errocks - Web Designing, Development Company in Jalandhar, Punjab, India Address: PPR Mall, Mithapur Rd, Ravindra Nagar, Phase 2, Urban Estate phase II, Jalandhar, Punjab 144003 Phone: 086993 08844 , Website: errocks.com/
    3. Vismaad Labs (Web Designing Company in Ludhiana) Address: SCF -8, 1st & 2nd Floor, Main Kitchlu Nagar Market, Near LPU Center, Ludhiana, Punjab 141001 Phone: 095695 80970 , Website: www.vismaadlabs.com/
    4. Webweabers Infotech - Website Designing & SEO Company Jalandhar Punjab Address: Central Town, Jalandhar, Punjab 144001 Phone: 097807 00972 , Website: www.webweabers.com/
    5. Seasia Infotech Pvt Ltd Address: C-136 Phase 8 Mohali, Punjab Phone: 0172 521 8500 , Website: www.seasiainfotech.com/
 courses in Punjab
The economic system has passed through numerous modifications that have come about with the collaborative efforts of the authorities and different stake holders. Punjab is extensively recounted as the “Granary of India”. It is positioned withinside the North-Western vicinity of India and is bounded at the West with the aid of using Pakistan, at the North with the aid of using Jammu and Kashmir, at the North East with the aid of using Himachal Pradesh and at the South with the aid of using Haryana and Rajasthan. An opportunity pathway withinside the mild of this evaluation has been mentioned to rebuild and resurrect the financial improvement dynamism in Punjab nation Punjab economic system over the past a long time (1991-ninety two to 2011-12) has proven dismal financial overall performance. These centers generated crucial incentive for inducement to personal funding. However, Punjab economic system beneathneath the regulatory improvement approach has proven improvement dynamism and remained a image of financial prosperity. Two a long time revel in of gradual increase in Punjab has relegated the nation‟s economic system from primary role to quantity 7th in phrases of in line with capita income. Contrary to the expectation, the publish reform financial overall performance of Punjab economic system became it from a main nation of Indian economic system to laggard one. The price of financial development of Punjab economic system, in relation to the nation‟s common financial increase in addition to with different rapid growing Indian states, has remained pretty gradual. Punjab is now ranked at quantity seven the various foremost Indian states in phrases of in line with capita income.

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