Digital Marketing / SEO (Full Course) Training by Industry Experts
Our Training Process
Digital Marketing / SEO (Full Course) - Syllabus, Fees & Duration
HTML-Introduction
- Web Development Introduction
- History of HTML
- HTML Tags and Attributes
- HTML Tag vs. Element
Basic Formatting Tags
- HTML Basic Tags
- HTML Head Tag
- HTML Meta Tag
- HTML Formatting Tags
- HTML Color Coding
Lists
- Unordered Lists
- Ordered Lists
- Definition list
Images
- Image and Image Mapping
Hyperlink
- URL - Uniform Resource Locator
- URL Encoding
HTML-Table
HTML-Headers
- Title
- Base
- Link
- Styles
- Script
- Meta
HTML5 forms
- Introduction to HTML5 forms
- Accessible forms
- New Input types
- New forms attributes
- Form validation
Graphics
- Basics of HTML5 canvas
- Immediate drawing mode: rectangles, text, images, etc.
- Path drawing mode: lines, circles, arcs, curves, etc.
- Colors, gradients, patterns, shadows, etc.
- Working with SVG in HTML5
HTML5 animations
- Basic animation techniques
- Canvas and user interaction
- Working with pixels
- Understanding transforms
API
- Introduction to HTML5 APIs
- The Web Storage API
- Form validation API
- The File API
- The Geolocation API
Introduction
- HTML structure and content
- Advantages of CSS
- Creating and using style sheets
- CSS Rules: The Basic Syntax
CSS Boxes and CSS Selectors
- The CSS box model
- CSS and logical HTML structure
- Styling boxes, borders, margins, and padding
- Using IE6 standards mode
- Sh4ecifying CSS distances
- and many other CSS techniques
Fonts and Text
- Using custom fonts
- Font properties
- Web font formats
- Type Kit, font squirrel
Text Formatting in CSS
- Fundamentals of text formatting
- Typefaces, alternatives, and defaults
- Font characteristics
- Formatting blocks of text
- Using arbitrary inline tags
CSS Selectors and Selections
- Using HTML element IDs in CSS
- Using CSS descendant selectors
- Descendant selector examples
- Child, sibling, and pseudo-class selectors
- And many other CSS techniques.
CSS positioning
- Choosing the right CSS
- Technique for positioning blocks
- The position property, floats, and margins
- Static positioning and normal flow
- Absolute positioning outside normal flow
- Fixed positioning outside normal flow
CSS page Layout
- Alternative methods of CSS positioning
- Styling lists
- Redefining the behaviour of inline and block elements
- Table formatting in CSS
- Styling table cell borders
- page layout with table dish4lay properties
Cascade, precedence, Specificity, and Inheritance in CSS
- Cascading and cascade order
- Resolving style conflicts by Origin & Importance
- Resolving style conflicts by Specificity & Order
CSS Layers and Translucency
- Different forms of layered presentations in CSS
- Layering with the z-index property
- Different methods for creating translucency effects
- The CSS3 opacity property
Using CSS in the Real World
- Deploying CSS
- CSS formatting vs. HTML formatting
- Standard tags and semantic markup
- Screen size and fluid design
- Table layout and CSS positioning
- Cross-platform testing
Useful CSS Tips
- Usage of CSS Sprites
- Pseudo Selectors
- CSS Minify
- Cheat Sheet for CSS3
-
Introduction
- Purchasing a domain name
- Purchasing a webhost
- Linking your domain name with your web host
- Setting up WordPress
Login
Dashboard
- Dashboard Menu Options
- Toolbar
- Hiding the Toolbar
Posts versus Pages
- Posts
- Pages
Adding your Site Content
- Adding a New Page
- Adding a New Post
- Adding Content with the Visual Editor
- Switching to the Text Editor
- Changing your Post Format
- Reviewing Past Revisions
Adding Images and Other Media
- Inserting an Image
- Edit or Delete an Image
- Setting a Featured Image
- Insert an Image Gallery
- Edit or Delete an Image Gallery
- Insert an Audio or Video Playlist
- Inserting Video, Audio or Other File Type
- Embedding a Video, Image or Other Content
Adding HTML Links
- Inserting an HTML Link
- Inserting Links to Media Files
- Inserting an HTML Link
Removing an HTML Link
Editing Existing Content
Deleting Content
Full screen Editing
Saving and Publishing Content
Categories
Adding Categories within your Post
Tags
- Adding Tags within your Post
Media Library
- Viewing a File in the Media Library
- Adding a File to the Media Library
- Editing the File Properties
- Editing an Image
- Deleting a File from the Media Library
Comments
- Replying to a Comment
- Editing a Comment
- Quick edit
- Edit
Unapproving and Approving Comments
Marking Comments as Spam and Trash
Appearance
- Selecting your Theme
- Previewing and Customizing your Theme
- Adding a new Theme
- Widgets
- Updating the Menu
- Adding a New Menu
- Editing an Existing Menu Item
- Adding a New Menu Item
- Adding a Custom Link Menu Item
- Deleting a Menu Item
- Managing Menu Locations
- Header
- Background
- Editor
- Selecting your Theme
Plugins
- Adding a New Plugin
Users
- Adding a New User
- Deleting a User
- Editing your Profile
Tools
- Categories and Tags Converter
- Import
- Export
Settings
- General
- Writing
- Reading
- Discussion
- Media
- Permalinks
- What is Social Media?
- Understanding the existing Social Media paradigms & psychology
- How social media marketing is different than others
- Forms of Internet marketing
Facebook marketing
- Understanding Facebook marketing
- Practical session 1
- Creating Facebook page
- Uploading contacts for invitation
- Exercise on fan page wall posting
- engagement
- Facebook advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Understanding Facebook best practices
- Creating Facebook advertising campaign
- Targeting in ad campaign
- Payment module- CPC vs CPM vs CPA
- Setting up conversion tracking
- Using power editor tool for adv.
- Advanced Facebook advertising using tools
Linkedin Marketing
- What is LinkedIn?
- Understanding LinkedIn
- Company profile vs Individual profiles
- Understanding Linkedin groups
- How to do marketing on LinkedIn groups
- Linkedin advertising & it’s best practices
- Increasing ROI from LinkedIn ads
- Linkedin publishing
- Company pages
- Adv on linkedIn
- Display vs text
Twitter Marketing
- Understanding Twitter
- Tools to listen & measure Influence on Twitter
- How to do marketing on Twitter
- Black hat techniques of twitter marketing
- Advertising on Twitter
- Creating campaigns
- Types of ads
- Tools for twitter marketing
- Twitter Advertising
- Twitter Cards
Video Marketing
- Understanding Video Campaign
- Creating 1st Video Campaign
- Importance of video marketing
- Benefits of video marketing
- Using youtube for business
- Developing youtube video marketing Strategy
- Bringing visitors from youtube videos to your website
- Creating Video ADgroups
- Targeting Options
- Understanding Bid Strategy
Email marketing overview
- Introduction to Advanced Email Marketing
- Fundamentals of Email Marketing
- Email Best Practices and Myths
- Bulk Email concept
- Things you can do with Emails
Elements of marketing emails
- Advantages of the different text formats (HTML or Plain Text)
- Permissions & E-permissions
- Frequency & Ethics of Newsletters
- Defining your Goals
- Email Marketing Strategies
Email Marketing Tools and Software
- Email Software and Tools
- Email Software Analysis
- Selecting Email Software
- Importing Email Lists
- Practical on 3 Software for Lists
- Custom Fields
- Double Opt-IN
- Lead or Contact Fields
- Content First
- Sending Email Campaign
- Sending HTML Email Campaign
- Sending Mobile Responsive Email
- Email Open Rate
- Email Click Through Rate
- Email A/B Testing
- Variant Case Study
- Segmentation Strategy
- List Segmentation and Campaign
Email Marketing Templates
Introduction to Paid Advertising
- What is Paid advertising
- Benefits of Paid advertising
- Business objectives in paid ads
- Branding Campaign
- Direct marketing campaign
- Paid advertising channels
- Paid Bidding Strategies
- Premium Ad Networks
Introduction to Google Ads(PPC)
- Overview of Google Ads
- Account Setup
- Billing Methods
- Old Version vs. New version
- Google Ads Interface Tour
- Basic Google ads Terminology
- Recent updates in Google Ads
- Account structure in Google Ads
- Account Limits
PPC(Pay Per Click Campaign)
- Types of Campaigns
- Defining the objective of the campaign
- Location Targeting
- Language Settings
- Google Partners
- Bidding Strategies
- Defining the Budget
- Ad Scheduling
- Ad delivery and Ad Rotation
AdGroups and Keywords Setup
- What is Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
- Creating a Plan with Estimations
- Adding Keywords to Ad Groups
Ad Formats and Guidelines
- Types of Ads
- Expanded Ad Format
- Responsive Ad Format
- Call Only Ad
- Structure of Ad
- Elements of Effective Ads
- Writing the Ad Copy
- Final URL of Ad
- URL Options
- Mobile URL Option
- Best and Worst Ads Examples
- Google Ads Guidelines
- Copyrights & Trademark Guidelines
Google Ads Auction and Bidding
- What is Ads Auction
- What is Ad Rank
- What is Quality Score
- How to improve Quality Score
- Improving Ad Relevance
- Improving Landing Page Experience
- Improving the CTR
- What is Actual CPC?
- How QS affects the Cost?
- Types of CPC’s
- Bidding Strategies
- Auction Insights Tool
Ad Extensions
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- Call Extension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
Conversion Tracking
- What is Conversion
- Types of Conversions
- Website Conversion
- App Conversion
- Call Conversion
- Offline Conversions
- Implementation Conversion Tracking
- Practical Case Study
- Analyzing Conversion Reports
- ROI Calculation
Campaign Reports Analysis
- Key Performance Indicators (KPIs)
- Different Levels of Data Analysis
- Segmenting Data
- Filtering Data
- Column Customization
- Search Terms Report
- Auction Insights Report
- Keyword Reports
- Automated Rules
- Dimensions Report
Display Ads Campaign
- What is Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Conversion Tracking
- Gmail Ads
- Creating a Gmail Ads Campaign
Remarketing Campaign
- What is Remarketing
- How to build audience list
- Types of Remarketing Audience
- Website audience
- App Audience
- Customer List
- Custom Remarketing List
- Create a Remarketing Campaign
- Remarketing Ads
- Conversion Tracking
- Common troubleshooting issues.
- Measuring Results of Campaign
Video Marketing with YouTube
- Why video marketing?
- Setting a Video Campaign
- The objective of Video marketing
- Instream Ads
- Discovery Ads
- YouTube Targeting options
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Remarketing Lists on YouTube
- Reporting and Analysis
Shopping Ads Campaign
- What are Shopping ads
- Shopping Campaign Setup
- Google Merchant Centre
- Datafeed Setup
- Types of Datafeed
- Datafeed Properties
- Adgroups and Product groups
- Bidding strategies
- Reporting and Analysis
Mobile Marketing Campaign
- Why Mobile marketing
- Types of Mobile marketing campaigns
- Creating Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Formats
- Conversion Tracking
- Reports
Google Ads Tools
- Opportunities Tool
- Account Access Levels
- Change History Tool
- PPC Manager Account (My Client Center)
- Google Ads Editor
- Google Scripts
- Business Manager
- Account Linking
Section 1: Introduction to YouTube and video marketing
- Evolution of YouTube
- The power of online video
- Why YouTube SEO is important
- Keeping up with YouTube algorithm changes
Section 2: Producing a Video Content Strategy
- Content creation planning & strategy
- Producing a content calendar
- Identifying content trends
- What makes content “Shareable”?
Section 3: Publishing Videos and YouTube SEO
- Video title optimization
- Video description optimization
- Video Tags
- Video thumbnails
Section 4: Content Curation Techniques for Higher Engagement
- The power of playlisting
- Optimizing archive and library content
- Passive content curation
Section 5: Content Distribution and Promotion
- Other content distribution platforms
- Paid vs unpaid promotion
Section 6: Passive & Active Cross-promotion
- What is cross-promotion?
- What is collaboration?
- Active cross-promotion techniques
- Passive cross-promotion techniques
Section 7: Understanding YouTube data & analytics
- Basics of YouTube Analytics
- What is watch-time & why is it so important?
- Understanding your audience via YouTube Analytics
- Key metrics to track
Domain Name Registration
- Search Domains
- Top Level Domains (TLD)
- Country wise domains
- Domain name registrations
- Sub Domains
Web Server Settings
- How to Choose Web server?
- Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
- Basics of Web Server Control Panel
- DNS Settings
- Web Server Performance
- Add on Primary Domains
- Create sub domains
FTP Software Installations
- FTP Software
- FTP Software Installation
- FTP Configuration
- How to use FTP Software
- Upload / Download files using FTP Software
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Digital Marketing / SEO (Full Course) Jobs in Delhi
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Digital Marketing / SEO (Full Course) Internship/Course Details
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Success Stories
The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.
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