Social Media Marketing Training by Experts

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Our Training Process

Social Media Marketing - Syllabus, Fees & Duration

Module 1: Introduction to Social Media Marketing

  1. Overview of Social Media Marketing

    • Definition and importance
    • Evolution of social media
    • Current trends and future predictions
  2. Benefits and Challenges of Social Media Marketing

    • Advantages for businesses
    • Common challenges and how to overcome them
  3. Understanding Different Social Media Platforms

    • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube)
    • Choosing the right platforms for your business

Facebook Marketing

  • Faceboob Page Settings and Promotion
  • Facebook Groups, Profile, Events
  • Facebook Ad Campaigns & Reporting
  • Facebook Monetisation

Instagram Marketing

  • Profile Settings (personal, creator, and business)
  • Instgram Campaigns
  • Followers, Influencers and Collabs
  • Instagram Monetisation

YouTube Marketing

  1. YouTube Channel Optimisation
  2. Video Creation & Uploading
  3. YouTube Settings
  4. YouTube Monetisation

Module 2: Developing a Social Media Strategy

  1. Setting Goals and Objectives

    • SMART goals for social media
    • Aligning social media goals with business objectives
  2. Audience Research and Segmentation

    • Identifying your target audience
    • Creating audience personas
  3. Competitive Analysis

    • Analyzing competitor social media strategies
    • Identifying opportunities and gaps
  4. Crafting a Social Media Plan

    • Content calendar creation
    • Budgeting and resource allocation

Module 3: Content Creation and Curation

  1. Types of Content

    • Text, images, videos, infographics, and more
    • Best practices for each type
  2. Content Ideation and Planning

    • Brainstorming techniques
    • Content pillars and themes
  3. Content Creation Tools and Techniques

    • Graphic design tools (Canva)
  4. User-Generated Content and Influencer Marketing

    • Encouraging and leveraging user-generated content
    • Collaborating with influencers

Module 4: Social Media Advertising

  1. Introduction to Social Media Ads

    • Benefits of paid social media
    • Overview of advertising options on major platforms
  2. Creating Effective Ad Campaigns

    • Ad copy and design best practices
    • Targeting and segmentation
  3. Budgeting and Bidding Strategies

    • Setting a budget
    • Bid types and strategies
  4. Measuring Ad Performance

    • Key metrics and KPIs
    • Analyzing ad performance and optimizing

Module 5: Engagement and Community Management

  1. Building and Managing Online Communities

    • Strategies for community building
    • Engaging with your audience
  2. Handling Negative Feedback and Crisis Management

    • Best practices for responding to negative comments
    • Developing a crisis management plan
  3. Customer Service on Social Media

    • Providing support through social media channels
    • Tools for social media customer service

Module 6: Analytics and Reporting

  1. Tracking Social Media Performance

    • Key performance indicators (KPIs)
    • Tools for tracking and analytics
  2. Analyzing Data and Gaining Insights

    • Making sense of social media data
    • Turning insights into action
  3. Reporting and Presenting Results

    • Creating effective reports
    • Presenting findings to stakeholders

Module 7: Advanced Social Media Strategies

  1. Social Media SEO

    • Optimizing social media profiles and posts for search
    • Integrating social media with SEO strategy
  2. Social Media Automation and Tools

    • Tools for scheduling and automation (Hootsuite, Buffer)
    • Best practices for using automation
  3. Integrating Social Media with Other Marketing Channels

    • Cross-channel marketing strategies
    • Using social media data to inform other marketing efforts
  4. Staying Updated with Social Media Trends

    • Following industry news and updates
    • Adapting to changes in social media platforms and algorithms

Module 8: Case Studies and Practical Application

  1. Analyzing Successful Social Media Campaigns

    • Case studies from various industries
    • Key takeaways and lessons learned
  2. Hands-On Projects

    • Developing and implementing a social media strategy
    • Creating and managing a social media campaign
  3. Peer Reviews and Feedback

    • Presenting projects to the class
    • Providing and receiving constructive feedback

Download Syllabus - Social Media Marketing
Course Fees
10000+
20+
50+
25+

Social Media Marketing Jobs in Cochin

Enjoy the demand

Find jobs related to Social Media Marketing in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Cochin, chennai and europe countries. You can find many jobs for freshers related to the job positions in Cochin.

  • Social Media Manager
  • SMM Executive
  • SMM Manager
  • Digital Marketing Expert
  • Content Creator
  • SMM Trainer
  • Intern SMM
  • Social Media Marketing
  • Digital Content Expert
  • SM Content Executive

Social Media Marketing Internship/Course Details

Social Media Marketing internship jobs in Cochin
Social Media Marketing Module 1: Introduction to Social Media Marketing Overview of Social Media Marketing Definition and importance Evolution of social media Current trends and future predictions Benefits and Challenges of Social Media Marketing Advantages for businesses Common challenges and how to overcome them Understanding Different Social Media Platforms Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube) Choosing the right platforms for your business Facebook Marketing Faceboob Page Settings and Promotion Facebook Groups, Profile, Events Facebook Ad Campaigns & Reporting Facebook Monetisation Instagram Marketing Profile Settings (personal, creator, and business) Instgram Campaigns Followers, Influencers and Collabs Instagram Monetisation YouTube Marketing YouTube Channel Optimisation Video Creation & Uploading YouTube Settings YouTube Monetisation Module 2: Developing a Social Media Strategy Setting Goals and Objectives SMART goals for social media Aligning social media goals with business objectives Audience Research and Segmentation Identifying your target audience Creating audience personas Competitive Analysis Analyzing competitor social media strategies Identifying opportunities and gaps Crafting a Social Media Plan Content calendar creation Budgeting and resource allocation Module 3: Content Creation and Curation Types of Content Text, images, videos, infographics, and more Best practices for each type Content Ideation and Planning Brainstorming techniques Content pillars and themes Content Creation Tools and Techniques Graphic design tools (Canva) User-Generated Content and Influencer Marketing Encouraging and leveraging user-generated content Collaborating with influencers Module 4: Social Media Advertising Introduction to Social Media Ads Benefits of paid social media Overview of advertising options on major platforms Creating Effective Ad Campaigns Ad copy and design best practices Targeting and segmentation Budgeting and Bidding Strategies Setting a budgetBid types and strategies Measuring Ad Performance Key metrics and KPIs Analyzing ad performance and optimizing Module 5: Engagement and Community Management Building and Managing Online Communities Strategies for community building Engaging with your audience Handling Negative Feedback and Crisis Management Best practices for responding to negative comments Developing a crisis management plan Customer Service on Social Media Providing support through social media channels Tools for social media customer service Module 6: Analytics and Reporting Tracking Social Media Performance Key performance indicators (KPIs) Tools for tracking and analytics Analyzing Data and Gaining Insights Making sense of social media data Turning insights into action Reporting and Presenting Results Creating effective reportsPresenting findings to stakeholders Module 7: Advanced Social Media Strategies Social Media SEO Optimizing social media profiles and posts for search Integrating social media with SEO strategy Social Media Automation and Tools Tools for scheduling and automation (Hootsuite, Buffer) Best practices for using automation Integrating Social Media with Other Marketing Channels Cross-channel marketing strategies Using social media data to inform other marketing efforts Staying Updated with Social Media Trends Following industry news and updates Adapting to changes in social media platforms and algorithms Module 8: Case Studies and Practical Application Analyzing Successful Social Media Campaigns Case studies from various industries Key takeaways and lessons learned Hands-On Projects Developing and implementing a social media strategy Creating and managing a social media campaign Peer Reviews and Feedback Presenting projects to the class Providing and receiving constructive feedback .

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List of Training Institutes / Companies in Cochin

  • CochinEngineeringAndConsultancyServicesPvt.Ltd | Location details: 41/1004, Vadakumthala Building, Pullepady, Kochi, 682018, India | Classification: Foundation, Foundation | Visit Online: | Contact Number (Helpline):
  • CochinCabService | Location details: ESRA-D, 77 N, Vellakkada Parambu Ln, Mamangalam, Elamakkara, Kochi, Kerala 682026, India | Classification: Car service, Car service | Visit Online: malalaholidays.com | Contact Number (Helpline):
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  • HalonesTechnologySolutions | Location details: 1st Floor, Kallamkudiyil Bulding, Muvattupuzha, Cochin, Valakom, Kerala 682316, India | Classification: Software company, Software company | Visit Online: halones.com | Contact Number (Helpline): +91 94475 94521
  • Supercarz-UsedLuxuryCarsInCochinLuxuryCarForSaleInErnakulam | Location details: Mahatma Gandhi Rd, Ravipuram, Perumanoor, Ernakulam, Kerala 682036, India | Classification: Used car dealer, Used car dealer | Visit Online: | Contact Number (Helpline): +91 99470 30709
  • CochinAutos | Location details: Sea-Port airport road, irimbanam, Manakkapadi, Ernakulam, Kerala 682309, India | Classification: Used car dealer, Used car dealer | Visit Online: mahindrafirstchoice.com | Contact Number (Helpline): +91 99471 25222
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  • SkyEarthMovers(HitachiEarthMovers) | Location details: T.L Joseph,Thaipprambil House,, Chandu Master Road,Vishnupuram, Cheranellore P. O,Ernakulam,Cochin, Kochi, Kerala 682034, India | Classification: Earth works company, Earth works company | Visit Online: business.site | Contact Number (Helpline): +91 99957 82382
  • PalmHouse,Cochin | Location details: 31/387, Palakkaparambil, Thykkavu, New road,, koonamthai temple road, edappally, near andu Mukku Junction, Ernakulam, Kerala 682033, India | Classification: , | Visit Online: | Contact Number (Helpline): +91 98466 87667
  • AIVESAustralia-AustralianGovt.MARARegisteredImmigrationSpecialistsInCochin | Location details: 6, Mahatma Gandhi Rd, Atlantis, Ravipuram, Perumanoor, Ernakulam, Kerala 682015, India | Classification: Immigration attorney, Immigration attorney | Visit Online: aivesaustralia.com | Contact Number (Helpline): +91 484 235 6083
  • FastAndSafeTransportService | Location details: No.2/626,Methanam Road,Eloor North,Udyogamandal,Cochin-683501, Kochi, Kerala 683501, India | Classification: Transportation service, Transportation service | Visit Online: | Contact Number (Helpline): +91 484 254 7277
  • WebDesignCompanyCochin | Location details: 1st Floor, Karoor Building, Geethanjali Rd, PO, Vyttila, Kochi, Kerala 682028, India | Classification: Website designer, Website designer | Visit Online: | Contact Number (Helpline):
  • MIServiceCenterCochin(RSI) | Location details: K.P.Varkey Complex 44/73-A3, Palarivattom Jct, Palarivattom, Kochi, Kerala 682025, India | Classification: Repair service, Repair service | Visit Online: mi.com | Contact Number (Helpline): +91 90726 16152
  • TechsoftWebSolutions | Location details: 2nd Floor, Amigo House, Thoundayil road, Panampillynagar, Cochin, Kerala 682036, India | Classification: Website designer, Website designer | Visit Online: techsoftweb.com | Contact Number (Helpline): +91 99475 30406
  • CochinHomeNursingService | Location details: Suburman Complex, Palarivattom, Kerala 682025, India | Classification: Home health care service, Home health care service | Visit Online: cochinhomenursing.in | Contact Number (Helpline): +91 90371 12777
  • GlobalCarsCochin | Location details: Cheranallur, Ernakulam, Kerala 682034, India | Classification: Used car dealer, Used car dealer | Visit Online: | Contact Number (Helpline): +91 80891 51110
  • Rajagiri School of Engineering & Technology Address: Rajagiri Valley Rd, Rajagiri Valley, Chittethukara, Kakkanad, Kerala 682039 Phone: 0484 266 0999,website:www.rajagiritech.ac.in
  • NeST Technologies Address: Plot No. 2, Cochin Special Economic Zone, Kakkanad, Kochi, Kerala 682037 contact:0484 661 4000,website:www.nesttech.com
  • Tata Consultancy ServicesWebsiteDirections Address: TCS Centre, Infopark, Kusumagiri P.O., Thapasya Road, Infopark Campus, Infopark, Kakkanad, Kerala 682030 mobile: 0484 618 7000,website:www.justdial.com/.../Tata-Consultancy-Services...Office
  • mediastudio Address: shineroad, vyttila, Kochi, Kerala 682019 mobile: 098460 16370,website:mediastudio.in
  • SEO Wolves Address: Anra 8, Kannankulangara Road, Kochi, Kerala 682301 Phone: 096058 63128,website:www.seowolves.in
 courses in Cochin
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