Digital Marketing / SEO (Full Course) Training by Experts

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Our Training Process

Digital Marketing / SEO (Full Course) - Syllabus, Fees & Duration

  • Introduction – Digital Marketing
  • Introduction - Search Engine Optimization
  • Caching, Crawling & Indexing
  • Google / Yahoo / Bing Algorithms
  • Competitor Website Analysis
  • Domain Name Registration
  • Basics of Server Configurations & Settings
  • File Names / Directories / Sub Domains
  • HTML5 Tags
  • CSS, Bootstrap (Mobile Friendly) Style Sheets
  • Website Designing using Templates
  • Basics of Canva
  • Basics of Photoshop
  • Blogger, WordPress
  • Meta Tags, Title Tags, Head Tags, Fav icon
  • Page Layout, Content Optimization
  • Working of Robots.txt, Do-Follow Links
  • Internal / External Linking
  • Image Optimization
  • YouTube Video Integration
  • Google Map Integration on Webpages
  • Google My Business (Google Local Seo)
  • Social Media Plugins
  • Keyword Analysis / New Trends
  • Google Search Operators
  • Google Webmaster Tools
  • Google Analytics
  • Google Copyrights Verisign
  • Payment Gateways
  • Interactive / Dynamic Websites
  • Live Chat Integrations on Websites
  • Whatsapp Integrations on Websites
  • Breadcrumbs using Schema.org
  • W3 Standard HTML Validation
  • 404, 403 Error Checking
  • Plagiarism / Grammar / Spelling Checking
  • URL Redirection / htaccess / Seo Friendly URL
  • RSS Feeds, XML Sitemap
  • On Page SEO Tools
  • Web Hosting (FTP)

Download Syllabus - On-Page SEO

Module 1: Introduction to Social Media Marketing

  1. Overview of Social Media Marketing

    • Definition and importance
    • Evolution of social media
    • Current trends and future predictions
  2. Benefits and Challenges of Social Media Marketing

    • Advantages for businesses
    • Common challenges and how to overcome them
  3. Understanding Different Social Media Platforms

    • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube)
    • Choosing the right platforms for your business

Facebook Marketing

  • Faceboob Page Settings and Promotion
  • Facebook Groups, Profile, Events
  • Facebook Ad Campaigns & Reporting
  • Facebook Monetisation

Instagram Marketing

  • Profile Settings (personal, creator, and business)
  • Instgram Campaigns
  • Followers, Influencers and Collabs
  • Instagram Monetisation

YouTube Marketing

  1. YouTube Channel Optimisation
  2. Video Creation & Uploading
  3. YouTube Settings
  4. YouTube Monetisation

Module 2: Developing a Social Media Strategy

  1. Setting Goals and Objectives

    • SMART goals for social media
    • Aligning social media goals with business objectives
  2. Audience Research and Segmentation

    • Identifying your target audience
    • Creating audience personas
  3. Competitive Analysis

    • Analyzing competitor social media strategies
    • Identifying opportunities and gaps
  4. Crafting a Social Media Plan

    • Content calendar creation
    • Budgeting and resource allocation

Module 3: Content Creation and Curation

  1. Types of Content

    • Text, images, videos, infographics, and more
    • Best practices for each type
  2. Content Ideation and Planning

    • Brainstorming techniques
    • Content pillars and themes
  3. Content Creation Tools and Techniques

    • Graphic design tools (Canva)
  4. User-Generated Content and Influencer Marketing

    • Encouraging and leveraging user-generated content
    • Collaborating with influencers

Module 4: Social Media Advertising

  1. Introduction to Social Media Ads

    • Benefits of paid social media
    • Overview of advertising options on major platforms
  2. Creating Effective Ad Campaigns

    • Ad copy and design best practices
    • Targeting and segmentation
  3. Budgeting and Bidding Strategies

    • Setting a budget
    • Bid types and strategies
  4. Measuring Ad Performance

    • Key metrics and KPIs
    • Analyzing ad performance and optimizing

Module 5: Engagement and Community Management

  1. Building and Managing Online Communities

    • Strategies for community building
    • Engaging with your audience
  2. Handling Negative Feedback and Crisis Management

    • Best practices for responding to negative comments
    • Developing a crisis management plan
  3. Customer Service on Social Media

    • Providing support through social media channels
    • Tools for social media customer service

Module 6: Analytics and Reporting

  1. Tracking Social Media Performance

    • Key performance indicators (KPIs)
    • Tools for tracking and analytics
  2. Analyzing Data and Gaining Insights

    • Making sense of social media data
    • Turning insights into action
  3. Reporting and Presenting Results

    • Creating effective reports
    • Presenting findings to stakeholders

Module 7: Advanced Social Media Strategies

  1. Social Media SEO

    • Optimizing social media profiles and posts for search
    • Integrating social media with SEO strategy
  2. Social Media Automation and Tools

    • Tools for scheduling and automation (Hootsuite, Buffer)
    • Best practices for using automation
  3. Integrating Social Media with Other Marketing Channels

    • Cross-channel marketing strategies
    • Using social media data to inform other marketing efforts
  4. Staying Updated with Social Media Trends

    • Following industry news and updates
    • Adapting to changes in social media platforms and algorithms

Module 8: Case Studies and Practical Application

  1. Analyzing Successful Social Media Campaigns

    • Case studies from various industries
    • Key takeaways and lessons learned
  2. Hands-On Projects

    • Developing and implementing a social media strategy
    • Creating and managing a social media campaign
  3. Peer Reviews and Feedback

    • Presenting projects to the class
    • Providing and receiving constructive feedback

Download Syllabus - Social Media Marketing

  • Email marketing overview

    • Introduction to Advanced Email Marketing
    • Fundamentals of Email Marketing
    • Email Best Practices and Myths
    • Bulk Email concept
    • Things you can do with Emails
  • Elements of marketing emails

    • Advantages of the different text formats (HTML or Plain Text)
    • Permissions & E-permissions
    • Frequency & Ethics of Newsletters
    • Defining your Goals
    • Email Marketing Strategies
  • Email Marketing Tools and Software

    • Email Software and Tools
    • Email Software Analysis
    • Selecting Email Software
    • Importing Email Lists
    • Practical on 3 Software for Lists
    • Custom Fields
    • Double Opt-IN
    • Lead or Contact Fields
    • Content First
    • Sending Email Campaign
    • Sending HTML Email Campaign
    • Sending Mobile Responsive Email
    • Email Open Rate
    • Email Click Through Rate
    • Email A/B Testing
    • Variant Case Study
    • Segmentation Strategy
    • List Segmentation and Campaign
  • Email Marketing Templates

Download Syllabus - Email Marketing

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks
  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits
  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation
  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups
  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines
  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool
  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions
  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation
  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report
  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign
  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign
  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis
  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis
  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports
  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Syllabus - Google Adwords (PPC)

Section 1: Video Editing for YouTube using Canva

  • Video Mixing
  • Audio Mixing
  • Animations
  • Text Settings
  • Speed Settings
  • Searching Videos

Section 2: Thumb Image Settings using Canva

  • Making Thumb Images
  • Making Cover Photos
  • Logo
  • Posters
  • Searching Images/Designs

Section 3: YouTube Channel Settings

  • Channel Name & URL
  • Default Values
  • Tags
  • Cover Photo

Section 4: YouTube Video Settings

  • Video Title, Description & Tags
  • Upload Video
  • Live Broadcasting
  • Video Settings

Section 5: Introduction to YouTube and video marketing

  • Evolution of YouTube
  • The power of online video
  • Why YouTube SEO is important
  • Keeping up with YouTube algorithm changes

Section 6: Producing a Video Content Strategy

  • Content creation planning & strategy
  • Producing a content calendar
  • Identifying content trends
  • What makes content “Shareable”?

Section 7: Publishing Videos and YouTube SEO

  • Video title optimization
  • Video description optimization
  • Video Tags
  • Video thumbnails

Section 8: Content Curation Techniques for Higher Engagement

  • The power of playlisting
  • Optimizing archive and library content
  • Passive content curation

Section 9: Content Distribution and Promotion

  • Other content distribution platforms
  • Paid vs unpaid promotion

Section 10: Passive & Active Cross-promotion

  • What is cross-promotion?
  • What is collaboration?
  • Active cross-promotion techniques
  • Passive cross-promotion techniques

Section 11: Understanding YouTube data & analytics

  • Basics of YouTube Analytics
  • What is watch-time & why is it so important?
  • Understanding your audience via YouTube Analytics
  • Key metrics to track

Download Syllabus - YouTube Marketing

Domain Name Registration

  • Search Domains
  • Top Level Domains (TLD)
  • Country wise domains
  • Domain name registrations
  • Sub Domains

Web Server Settings

  • How to Choose Web server?
  • Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
  • Basics of Web Server Control Panel
  • DNS Settings
  • Web Server Performance
  • Add on Primary Domains
  • Create sub domains

FTP Software Installations

  • FTP Software
  • FTP Software Installation
  • FTP Configuration
  • How to use FTP Software
  • Upload / Download files using FTP Software

Download Syllabus - Web Hosting (FTP)

OFF Page SEO (Link Building Techniques)

  • Introduction - Off Page SEO
  • Why we need Off Page SEO?
  • How to do Off Page SEO Successfully?
  • Off Page SEO - Factors
  • Best Off Page SEO Strategies
  • Different Type of Links
  • Link Placing
  • Authority (DA & PA)
  • Content Marketing
  • Link Building in Social Media (Facebook, Instagram, Twitter etc)
  • Influencer Marketing
  • Guest Posting / Reviews
  • Google My Business (GMP) Local SEO
  • What is Branding
  • On Page SEO v/s OFF Page SEO
  • Article Submission
  • Forum Submission
  • Quora Posting
  • Social Bookmarking
  • Link Building on Tumblr
  • Link Building on Pinterest
  • Reddit Link Building Techniques
  • CrunchBase Link Building Techniques
  • Youtube Video Marketing
  • Online Press Release
  • Directory Submission
  • Classified Listings
  • Search Engine Submission
  • Pinging
  • Blogging on Blogger.com, Wordpress.com etc
  • Off Page SEO Tools
  • Social Media Analytics
  • Download Syllabus - Off-Page SEO
Course Fees
10000+
20+
50+
25+

Digital Marketing / SEO (Full Course) Jobs in Cochin

Enjoy the demand

Find jobs related to Digital Marketing / SEO (Full Course) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Cochin, chennai and europe countries. You can find many jobs for freshers related to the job positions in Cochin.

  • seo analyst
  • seo manager
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Digital Marketing / SEO (Full Course) Internship/Course Details

Digital Marketing / SEO (Full Course) internship jobs in Cochin
Digital Marketing / SEO (Full Course) . Since 2001, We provide digital marketing (SEO) full courses in Cochin with real time internships on web design, wordpress, on page seo, off page seo, facebook marketing, sem, youtube, google ads, email marketing, search engine positions, seo tools, google business (map) listings, webmaster tools, directory listings, content writing.

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List of Training Institutes / Companies in Cochin

  • OREZBusinessConsultants | Location details: 2nd Floor, Patel Complex, Basin road, Nr. High Court, Cochin-31, Kerala, Ernakulam, Kerala 682030, India | Classification: Business management consultant, Business management consultant | Visit Online: orez.in | Contact Number (Helpline): +91 94460 02000
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  • EVMHondaCochin|Wingworld | Location details: Metro Pillar No, 845, Sahodaran Ayyappan Rd, Vyttila, Ernakulam, Kerala 682019, India | Classification: Honda dealer, Honda dealer | Visit Online: evmhonda.com | Contact Number (Helpline): +91 81389 10055
  • DigitalNishad-FreelanceDigitalMarketingSpecialist,SEOServicesInKochi | Location details: Panchayat Valavu, Panangad PO, Cochin, near Kumbalam Village Office, Ernakulam, Kerala 682506, India | Classification: Internet marketing service, Internet marketing service | Visit Online: digitalnishad.com | Contact Number (Helpline):
  • Supercarz-UsedLuxuryCarsInCochinLuxuryCarForSaleInErnakulam | Location details: Mahatma Gandhi Rd, Ravipuram, Perumanoor, Ernakulam, Kerala 682036, India | Classification: Used car dealer, Used car dealer | Visit Online: | Contact Number (Helpline): +91 99470 30709
  • AnjiparambilConstructions | Location details: 38/383, Manorama Junction, S A Road, Cochin, Sahodaran Ayyappan Rd, Ernakulam, Kerala 682016, India | Classification: Construction company consultant architect civil engineering construction structured building builders, Construction company consultant architect civil engineering construction structured building builders | Visit Online: | Contact Number (Helpline): +91 98470 44570
  • MIAuthorizedServiceCenterInCochin | Location details: Cochin Poovath International, 1st Floor, Kunjalus Place, P.T Usha Road, opp. Maharajas Collage Stadium, Ernakulam, Kerala 682011, India | Classification: Telecommunications service provider, Telecommunications service provider | Visit Online: | Contact Number (Helpline): +91 79078 15943
  • CochinTVSVytilla | Location details: Sahodaran Ayyappan Rd, Janatha Junction, Near, Vyttila, Kochi, Kerala 682019, India | Classification: Motorcycle dealer, Motorcycle dealer | Visit Online: tvsmotor.in | Contact Number (Helpline): +91 92077 39785
  • TechsoftWebSolutions | Location details: 2nd Floor, Amigo House, Thoundayil road, Panampillynagar, Cochin, Kerala 682036, India | Classification: Website designer, Website designer | Visit Online: | Contact Number (Helpline): +91 99475 30406
  • BrandexGroup,LeninCentre,Vennala,Cochin | Location details: Lenin Centre, Vennala, Kerala 682028, India | Classification: Construction company consultant architect civil engineering construction structured building builders, Construction company consultant architect civil engineering construction structured building builders | Visit Online: brandexrealtors.com | Contact Number (Helpline):
  • EduceEngineeringConsultants | Location details: Building No:32/937 ,B L plaza 7th door,2nd floor Surabhi Bylane,Anjumana Cochin-24, Edappally, Ernakulam, Kerala 682024, India | Classification: Engineering consultant, Engineering consultant | Visit Online: | Contact Number (Helpline): +91 484 234 9559
  • NEXAPalarivattom,Ernakulam,Cochin | Location details: Chakkalakkal, Palarivattom, Ernakulam, Kerala 682025, India | Classification: Car dealer, Car dealer | Visit Online: nexacochin.business.site | Contact Number (Helpline): +91 80860 90625
  • MIServiceCenterCochin(RSI) | Location details: K.P.Varkey Complex 44/73-A3, Palarivattom Jct, Palarivattom, Kochi, Kerala 682025, India | Classification: Repair service, Repair service | Visit Online: mi.com | Contact Number (Helpline): +91 90726 16152
  • SEOFreelanceCochinKerala | Location details: Vaduthala, Ernakulam, Kochi, Kerala 682023, India | Classification: Internet marketing service, Internet marketing service | Visit Online: freelanceseo.business.site | Contact Number (Helpline):
  • KeralaTaxiCabsOnlineBookingServicesWithBestCochinTaxiRatesToHireACarFromKeralaTaxis | Location details: Ground Floor C P Building, Kalabhavan Rd, Kaloor, Kochi, Kerala 682018, India | Classification: Taxi service, Taxi service | Visit Online: keralataxis.com | Contact Number (Helpline): +91 96569 62225
  • CochinCarRentals | Location details: No.2, Haritha, Kaithodu Road, Samskara Junction Pipeline, Palarivattom, Kochi, Kerala 682025, India | Classification: Car leasing service, Car leasing service | Visit Online: cochincarrentals.in | Contact Number (Helpline):
  • Albertian Institute of Science & Technology Address: South Kalamassery, Kalamassery, Kochi, Kerala 682022 Phone: 0484 254 0360,website:aisat.ac.in
  • QC More - Software Testing Training Center Address: Bhavani Building, Ravipuram,, Karimpatta Rd, Ravipuram, Pallimukku, Kochi, Kerala 682016 Phone: 090616 45457,website:www.qcmore.com
  • Tata Consultancy ServicesWebsiteDirections Address: TCS Centre, Infopark, Kusumagiri P.O., Thapasya Road, Infopark Campus, Infopark, Kakkanad, Kerala 682030 mobile: 0484 618 7000,website:www.justdial.com/.../Tata-Consultancy-Services...Office
  • SOD Technologies Pvt Ltd Address: Infopark, Athulya, Kakkanad, Ground Floor, Kochi, Kerala 682030 Phone: 095444 20789,website:www.sodtechnologies.com
  • SEO Professor Digital Marketing Training Institute Address: No: 219, Ernakulam, Vayu Sena Road, Kochi, Kerala 682030 Phone: 094955 59690,website:www.seoprofessor.in
 courses in Cochin
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