Digital Marketing / SEO (Full Course) Training by Industry Experts
Our Training Process
Digital Marketing / SEO (Full Course) - Syllabus, Fees & Duration
HTML-Introduction
- Web Development Introduction
- History of HTML
- HTML Tags and Attributes
- HTML Tag vs. Element
Basic Formatting Tags
- HTML Basic Tags
- HTML Head Tag
- HTML Meta Tag
- HTML Formatting Tags
- HTML Color Coding
Lists
- Unordered Lists
- Ordered Lists
- Definition list
Images
- Image and Image Mapping
Hyperlink
- URL - Uniform Resource Locator
- URL Encoding
HTML-Table
HTML-Headers
- Title
- Base
- Link
- Styles
- Script
- Meta
HTML5 forms
- Introduction to HTML5 forms
- Accessible forms
- New Input types
- New forms attributes
- Form validation
Graphics
- Basics of HTML5 canvas
- Immediate drawing mode: rectangles, text, images, etc.
- Path drawing mode: lines, circles, arcs, curves, etc.
- Colors, gradients, patterns, shadows, etc.
- Working with SVG in HTML5
HTML5 animations
- Basic animation techniques
- Canvas and user interaction
- Working with pixels
- Understanding transforms
API
- Introduction to HTML5 APIs
- The Web Storage API
- Form validation API
- The File API
- The Geolocation API
Introduction
- HTML structure and content
- Advantages of CSS
- Creating and using style sheets
- CSS Rules: The Basic Syntax
CSS Boxes and CSS Selectors
- The CSS box model
- CSS and logical HTML structure
- Styling boxes, borders, margins, and padding
- Using IE6 standards mode
- Sh4ecifying CSS distances
- and many other CSS techniques
Fonts and Text
- Using custom fonts
- Font properties
- Web font formats
- Type Kit, font squirrel
Text Formatting in CSS
- Fundamentals of text formatting
- Typefaces, alternatives, and defaults
- Font characteristics
- Formatting blocks of text
- Using arbitrary inline tags
CSS Selectors and Selections
- Using HTML element IDs in CSS
- Using CSS descendant selectors
- Descendant selector examples
- Child, sibling, and pseudo-class selectors
- And many other CSS techniques.
CSS positioning
- Choosing the right CSS
- Technique for positioning blocks
- The position property, floats, and margins
- Static positioning and normal flow
- Absolute positioning outside normal flow
- Fixed positioning outside normal flow
CSS page Layout
- Alternative methods of CSS positioning
- Styling lists
- Redefining the behaviour of inline and block elements
- Table formatting in CSS
- Styling table cell borders
- page layout with table dish4lay properties
Cascade, precedence, Specificity, and Inheritance in CSS
- Cascading and cascade order
- Resolving style conflicts by Origin & Importance
- Resolving style conflicts by Specificity & Order
CSS Layers and Translucency
- Different forms of layered presentations in CSS
- Layering with the z-index property
- Different methods for creating translucency effects
- The CSS3 opacity property
Using CSS in the Real World
- Deploying CSS
- CSS formatting vs. HTML formatting
- Standard tags and semantic markup
- Screen size and fluid design
- Table layout and CSS positioning
- Cross-platform testing
Useful CSS Tips
- Usage of CSS Sprites
- Pseudo Selectors
- CSS Minify
- Cheat Sheet for CSS3
-
Introduction
- Purchasing a domain name
- Purchasing a webhost
- Linking your domain name with your web host
- Setting up WordPress
Login
Dashboard
- Dashboard Menu Options
- Toolbar
- Hiding the Toolbar
Posts versus Pages
- Posts
- Pages
Adding your Site Content
- Adding a New Page
- Adding a New Post
- Adding Content with the Visual Editor
- Switching to the Text Editor
- Changing your Post Format
- Reviewing Past Revisions
Adding Images and Other Media
- Inserting an Image
- Edit or Delete an Image
- Setting a Featured Image
- Insert an Image Gallery
- Edit or Delete an Image Gallery
- Insert an Audio or Video Playlist
- Inserting Video, Audio or Other File Type
- Embedding a Video, Image or Other Content
Adding HTML Links
- Inserting an HTML Link
- Inserting Links to Media Files
- Inserting an HTML Link
Removing an HTML Link
Editing Existing Content
Deleting Content
Full screen Editing
Saving and Publishing Content
Categories
Adding Categories within your Post
Tags
- Adding Tags within your Post
Media Library
- Viewing a File in the Media Library
- Adding a File to the Media Library
- Editing the File Properties
- Editing an Image
- Deleting a File from the Media Library
Comments
- Replying to a Comment
- Editing a Comment
- Quick edit
- Edit
Unapproving and Approving Comments
Marking Comments as Spam and Trash
Appearance
- Selecting your Theme
- Previewing and Customizing your Theme
- Adding a new Theme
- Widgets
- Updating the Menu
- Adding a New Menu
- Editing an Existing Menu Item
- Adding a New Menu Item
- Adding a Custom Link Menu Item
- Deleting a Menu Item
- Managing Menu Locations
- Header
- Background
- Editor
- Selecting your Theme
Plugins
- Adding a New Plugin
Users
- Adding a New User
- Deleting a User
- Editing your Profile
Tools
- Categories and Tags Converter
- Import
- Export
Settings
- General
- Writing
- Reading
- Discussion
- Media
- Permalinks
- What is Social Media?
- Understanding the existing Social Media paradigms & psychology
- How social media marketing is different than others
- Forms of Internet marketing
Facebook marketing
- Understanding Facebook marketing
- Practical session 1
- Creating Facebook page
- Uploading contacts for invitation
- Exercise on fan page wall posting
- engagement
- Facebook advertising
- Types of Facebook advertising
- Best practices for Facebook advertising
- Understanding Facebook best practices
- Creating Facebook advertising campaign
- Targeting in ad campaign
- Payment module- CPC vs CPM vs CPA
- Setting up conversion tracking
- Using power editor tool for adv.
- Advanced Facebook advertising using tools
Linkedin Marketing
- What is LinkedIn?
- Understanding LinkedIn
- Company profile vs Individual profiles
- Understanding Linkedin groups
- How to do marketing on LinkedIn groups
- Linkedin advertising & it’s best practices
- Increasing ROI from LinkedIn ads
- Linkedin publishing
- Company pages
- Adv on linkedIn
- Display vs text
Twitter Marketing
- Understanding Twitter
- Tools to listen & measure Influence on Twitter
- How to do marketing on Twitter
- Black hat techniques of twitter marketing
- Advertising on Twitter
- Creating campaigns
- Types of ads
- Tools for twitter marketing
- Twitter Advertising
- Twitter Cards
Video Marketing
- Understanding Video Campaign
- Creating 1st Video Campaign
- Importance of video marketing
- Benefits of video marketing
- Using youtube for business
- Developing youtube video marketing Strategy
- Bringing visitors from youtube videos to your website
- Creating Video ADgroups
- Targeting Options
- Understanding Bid Strategy
Email marketing overview
- Introduction to Advanced Email Marketing
- Fundamentals of Email Marketing
- Email Best Practices and Myths
- Bulk Email concept
- Things you can do with Emails
Elements of marketing emails
- Advantages of the different text formats (HTML or Plain Text)
- Permissions & E-permissions
- Frequency & Ethics of Newsletters
- Defining your Goals
- Email Marketing Strategies
Email Marketing Tools and Software
- Email Software and Tools
- Email Software Analysis
- Selecting Email Software
- Importing Email Lists
- Practical on 3 Software for Lists
- Custom Fields
- Double Opt-IN
- Lead or Contact Fields
- Content First
- Sending Email Campaign
- Sending HTML Email Campaign
- Sending Mobile Responsive Email
- Email Open Rate
- Email Click Through Rate
- Email A/B Testing
- Variant Case Study
- Segmentation Strategy
- List Segmentation and Campaign
Email Marketing Templates
Introduction to Paid Advertising
- What is Paid advertising
- Benefits of Paid advertising
- Business objectives in paid ads
- Branding Campaign
- Direct marketing campaign
- Paid advertising channels
- Paid Bidding Strategies
- Premium Ad Networks
Introduction to Google Ads(PPC)
- Overview of Google Ads
- Account Setup
- Billing Methods
- Old Version vs. New version
- Google Ads Interface Tour
- Basic Google ads Terminology
- Recent updates in Google Ads
- Account structure in Google Ads
- Account Limits
PPC(Pay Per Click Campaign)
- Types of Campaigns
- Defining the objective of the campaign
- Location Targeting
- Language Settings
- Google Partners
- Bidding Strategies
- Defining the Budget
- Ad Scheduling
- Ad delivery and Ad Rotation
AdGroups and Keywords Setup
- What is Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
- Creating a Plan with Estimations
- Adding Keywords to Ad Groups
Ad Formats and Guidelines
- Types of Ads
- Expanded Ad Format
- Responsive Ad Format
- Call Only Ad
- Structure of Ad
- Elements of Effective Ads
- Writing the Ad Copy
- Final URL of Ad
- URL Options
- Mobile URL Option
- Best and Worst Ads Examples
- Google Ads Guidelines
- Copyrights & Trademark Guidelines
Google Ads Auction and Bidding
- What is Ads Auction
- What is Ad Rank
- What is Quality Score
- How to improve Quality Score
- Improving Ad Relevance
- Improving Landing Page Experience
- Improving the CTR
- What is Actual CPC?
- How QS affects the Cost?
- Types of CPC’s
- Bidding Strategies
- Auction Insights Tool
Ad Extensions
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- Call Extension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
Conversion Tracking
- What is Conversion
- Types of Conversions
- Website Conversion
- App Conversion
- Call Conversion
- Offline Conversions
- Implementation Conversion Tracking
- Practical Case Study
- Analyzing Conversion Reports
- ROI Calculation
Campaign Reports Analysis
- Key Performance Indicators (KPIs)
- Different Levels of Data Analysis
- Segmenting Data
- Filtering Data
- Column Customization
- Search Terms Report
- Auction Insights Report
- Keyword Reports
- Automated Rules
- Dimensions Report
Display Ads Campaign
- What is Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Conversion Tracking
- Gmail Ads
- Creating a Gmail Ads Campaign
Remarketing Campaign
- What is Remarketing
- How to build audience list
- Types of Remarketing Audience
- Website audience
- App Audience
- Customer List
- Custom Remarketing List
- Create a Remarketing Campaign
- Remarketing Ads
- Conversion Tracking
- Common troubleshooting issues.
- Measuring Results of Campaign
Video Marketing with YouTube
- Why video marketing?
- Setting a Video Campaign
- The objective of Video marketing
- Instream Ads
- Discovery Ads
- YouTube Targeting options
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Remarketing Lists on YouTube
- Reporting and Analysis
Shopping Ads Campaign
- What are Shopping ads
- Shopping Campaign Setup
- Google Merchant Centre
- Datafeed Setup
- Types of Datafeed
- Datafeed Properties
- Adgroups and Product groups
- Bidding strategies
- Reporting and Analysis
Mobile Marketing Campaign
- Why Mobile marketing
- Types of Mobile marketing campaigns
- Creating Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Formats
- Conversion Tracking
- Reports
Google Ads Tools
- Opportunities Tool
- Account Access Levels
- Change History Tool
- PPC Manager Account (My Client Center)
- Google Ads Editor
- Google Scripts
- Business Manager
- Account Linking
Section 1: Introduction to YouTube and video marketing
- Evolution of YouTube
- The power of online video
- Why YouTube SEO is important
- Keeping up with YouTube algorithm changes
Section 2: Producing a Video Content Strategy
- Content creation planning & strategy
- Producing a content calendar
- Identifying content trends
- What makes content “Shareable”?
Section 3: Publishing Videos and YouTube SEO
- Video title optimization
- Video description optimization
- Video Tags
- Video thumbnails
Section 4: Content Curation Techniques for Higher Engagement
- The power of playlisting
- Optimizing archive and library content
- Passive content curation
Section 5: Content Distribution and Promotion
- Other content distribution platforms
- Paid vs unpaid promotion
Section 6: Passive & Active Cross-promotion
- What is cross-promotion?
- What is collaboration?
- Active cross-promotion techniques
- Passive cross-promotion techniques
Section 7: Understanding YouTube data & analytics
- Basics of YouTube Analytics
- What is watch-time & why is it so important?
- Understanding your audience via YouTube Analytics
- Key metrics to track
Domain Name Registration
- Search Domains
- Top Level Domains (TLD)
- Country wise domains
- Domain name registrations
- Sub Domains
Web Server Settings
- How to Choose Web server?
- Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
- Basics of Web Server Control Panel
- DNS Settings
- Web Server Performance
- Add on Primary Domains
- Create sub domains
FTP Software Installations
- FTP Software
- FTP Software Installation
- FTP Configuration
- How to use FTP Software
- Upload / Download files using FTP Software
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