Digital Marketing / SEO (Full Course) Training by Industry Experts

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Digital Marketing / SEO (Full Course) - Syllabus, Fees & Duration

HTML-Introduction

  • Web Development Introduction
  • History of HTML
  • HTML Tags and Attributes
  • HTML Tag vs. Element

Basic Formatting Tags

  • HTML Basic Tags
  • HTML Head Tag
  • HTML Meta Tag
  • HTML Formatting Tags
  • HTML Color Coding

Lists

  • Unordered Lists
  • Ordered Lists
  • Definition list

Images

  • Image and Image Mapping

Hyperlink

  • URL - Uniform Resource Locator
  • URL Encoding

HTML-Table

HTML-Headers

  • Title
  • Base
  • Link
  • Styles
  • Script
  • Meta

HTML5 forms

  • Introduction to HTML5 forms
  • Accessible forms
  • New Input types
  • New forms attributes
  • Form validation

Graphics

  • Basics of HTML5 canvas
  • Immediate drawing mode: rectangles, text, images, etc.
  • Path drawing mode: lines, circles, arcs, curves, etc.
  • Colors, gradients, patterns, shadows, etc.
  • Working with SVG in HTML5

HTML5 animations

  • Basic animation techniques
  • Canvas and user interaction
  • Working with pixels
  • Understanding transforms

API

  • Introduction to HTML5 APIs
  • The Web Storage API
  • Form validation API
  • The File API
  • The Geolocation API

Download HTML 5 Syllabus

Introduction

  • HTML structure and content
  • Advantages of CSS
  • Creating and using style sheets
  • CSS Rules: The Basic Syntax

CSS Boxes and CSS Selectors

  • The CSS box model
  • CSS and logical HTML structure
  • Styling boxes, borders, margins, and padding
  • Using IE6 standards mode
  • Sh4ecifying CSS distances
  • and many other CSS techniques

Fonts and Text

  • Using custom fonts
  • Font properties
  • Web font formats
  • Type Kit, font squirrel

Text Formatting in CSS

  • Fundamentals of text formatting
  • Typefaces, alternatives, and defaults
  • Font characteristics
  • Formatting blocks of text
  • Using arbitrary inline tags

CSS Selectors and Selections

  • Using HTML element IDs in CSS
  • Using CSS descendant selectors
  • Descendant selector examples
  • Child, sibling, and pseudo-class selectors
  • And many other CSS techniques.

CSS positioning

  • Choosing the right CSS
  • Technique for positioning blocks
  • The position property, floats, and margins
  • Static positioning and normal flow
  • Absolute positioning outside normal flow
  • Fixed positioning outside normal flow

CSS page Layout

  • Alternative methods of CSS positioning
  • Styling lists
  • Redefining the behaviour of inline and block elements
  • Table formatting in CSS
  • Styling table cell borders
  • page layout with table dish4lay properties

Cascade, precedence, Specificity, and Inheritance in CSS

  • Cascading and cascade order
  • Resolving style conflicts by Origin & Importance
  • Resolving style conflicts by Specificity & Order

CSS Layers and Translucency

  • Different forms of layered presentations in CSS
  • Layering with the z-index property
  • Different methods for creating translucency effects
  • The CSS3 opacity property

Using CSS in the Real World

  • Deploying CSS
  • CSS formatting vs. HTML formatting
  • Standard tags and semantic markup
  • Screen size and fluid design
  • Table layout and CSS positioning
  • Cross-platform testing

Useful CSS Tips

  • Usage of CSS Sprites
  • Pseudo Selectors
  • CSS Minify
  • Cheat Sheet for CSS3

Download CSS Syllabus

  • Introduction

    • Purchasing a domain name
    • Purchasing a webhost
    • Linking your domain name with your web host
    • Setting up WordPress
  • Login

  • Dashboard

    • Dashboard Menu Options
    • Toolbar
      • Hiding the Toolbar
  • Posts versus Pages

    • Posts
    • Pages
  • Adding your Site Content

    • Adding a New Page
    • Adding a New Post
    • Adding Content with the Visual Editor
    • Switching to the Text Editor
    • Changing your Post Format
    • Reviewing Past Revisions
  • Adding Images and Other Media

    • Inserting an Image
    • Edit or Delete an Image
    • Setting a Featured Image
    • Insert an Image Gallery
    • Edit or Delete an Image Gallery
    • Insert an Audio or Video Playlist
    • Inserting Video, Audio or Other File Type
    • Embedding a Video, Image or Other Content
  • Adding HTML Links

    • Inserting an HTML Link
      • Inserting Links to Media Files
  • Removing an HTML Link

  • Editing Existing Content

  • Deleting Content

  • Full screen Editing

  • Saving and Publishing Content

  • Categories

  • Adding Categories within your Post

  • Tags

    • Adding Tags within your Post
  • Media Library

    • Viewing a File in the Media Library
    • Adding a File to the Media Library
    • Editing the File Properties
      • Editing an Image
    • Deleting a File from the Media Library
  • Comments

    • Replying to a Comment
    • Editing a Comment
      • Quick edit
      • Edit
  • Unapproving and Approving Comments

  • Marking Comments as Spam and Trash

  • Appearance

    • Selecting your Theme
      • Previewing and Customizing your Theme
      • Adding a new Theme
    • Widgets
    • Updating the Menu
      • Adding a New Menu
      • Editing an Existing Menu Item
      • Adding a New Menu Item
      • Adding a Custom Link Menu Item
      • Deleting a Menu Item
      • Managing Menu Locations
    • Header
    • Background
      • Editor
  • Plugins

    • Adding a New Plugin
  • Users

    • Adding a New User
    • Deleting a User
    • Editing your Profile
  • Tools

    • Categories and Tags Converter
    • Import
    • Export
  • Settings

    • General
    • Writing
    • Reading
    • Discussion
    • Media
    • Permalinks

Download Wordpress Syllabus

  • What is Social Media?
  • Understanding the existing Social Media paradigms & psychology
  • How social media marketing is different than others
  • Forms of Internet marketing
  • Facebook marketing

    • Understanding Facebook marketing
    • Practical session 1
    • Creating Facebook page
    • Uploading contacts for invitation
    • Exercise on fan page wall posting
    • engagement
    • Facebook advertising
    • Types of Facebook advertising
    • Best practices for Facebook advertising
    • Understanding Facebook best practices
    • Creating Facebook advertising campaign
    • Targeting in ad campaign
    • Payment module- CPC vs CPM vs CPA
    • Setting up conversion tracking
    • Using power editor tool for adv.
    • Advanced Facebook advertising using tools
  • Linkedin Marketing

    • What is LinkedIn?
    • Understanding LinkedIn
    • Company profile vs Individual profiles
    • Understanding Linkedin groups
    • How to do marketing on LinkedIn groups
    • Linkedin advertising & it’s best practices
    • Increasing ROI from LinkedIn ads
    • Linkedin publishing
    • Company pages
    • Adv on linkedIn
    • Display vs text
  • Twitter Marketing

    • Understanding Twitter
    • Tools to listen & measure Influence on Twitter
    • How to do marketing on Twitter
    • Black hat techniques of twitter marketing
    • Advertising on Twitter
    • Creating campaigns
    • Types of ads
    • Tools for twitter marketing
    • Twitter Advertising
    • Twitter Cards
  • Video Marketing

    • Understanding Video Campaign
    • Creating 1st Video Campaign
    • Importance of video marketing
    • Benefits of video marketing
    • Using youtube for business
    • Developing youtube video marketing Strategy
    • Bringing visitors from youtube videos to your website
    • Creating Video ADgroups
    • Targeting Options
    • Understanding Bid Strategy

Download Social Media Marketing Syllabus

  • Email marketing overview

    • Introduction to Advanced Email Marketing
    • Fundamentals of Email Marketing
    • Email Best Practices and Myths
    • Bulk Email concept
    • Things you can do with Emails
  • Elements of marketing emails

    • Advantages of the different text formats (HTML or Plain Text)
    • Permissions & E-permissions
    • Frequency & Ethics of Newsletters
    • Defining your Goals
    • Email Marketing Strategies
  • Email Marketing Tools and Software

    • Email Software and Tools
    • Email Software Analysis
    • Selecting Email Software
    • Importing Email Lists
    • Practical on 3 Software for Lists
    • Custom Fields
    • Double Opt-IN
    • Lead or Contact Fields
    • Content First
    • Sending Email Campaign
    • Sending HTML Email Campaign
    • Sending Mobile Responsive Email
    • Email Open Rate
    • Email Click Through Rate
    • Email A/B Testing
    • Variant Case Study
    • Segmentation Strategy
    • List Segmentation and Campaign
  • Email Marketing Templates

Download Email Marketing Syllabus

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks
  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits
  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation
  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups
  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines
  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool
  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions
  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation
  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report
  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign
  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign
  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis
  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis
  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports
  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Google Adwords (PPC) Syllabus

Section 1: Introduction to YouTube and video marketing

  • Evolution of YouTube
  • The power of online video
  • Why YouTube SEO is important
  • Keeping up with YouTube algorithm changes

Section 2: Producing a Video Content Strategy

  • Content creation planning & strategy
  • Producing a content calendar
  • Identifying content trends
  • What makes content “Shareable”?

Section 3: Publishing Videos and YouTube SEO

  • Video title optimization
  • Video description optimization
  • Video Tags
  • Video thumbnails

Section 4: Content Curation Techniques for Higher Engagement

  • The power of playlisting
  • Optimizing archive and library content
  • Passive content curation

Section 5: Content Distribution and Promotion

  • Other content distribution platforms
  • Paid vs unpaid promotion

Section 6: Passive & Active Cross-promotion

  • What is cross-promotion?
  • What is collaboration?
  • Active cross-promotion techniques
  • Passive cross-promotion techniques

Section 7: Understanding YouTube data & analytics

  • Basics of YouTube Analytics
  • What is watch-time & why is it so important?
  • Understanding your audience via YouTube Analytics
  • Key metrics to track

Download YouTube Marketing Syllabus

Domain Name Registration

  • Search Domains
  • Top Level Domains (TLD)
  • Country wise domains
  • Domain name registrations
  • Sub Domains

Web Server Settings

  • How to Choose Web server?
  • Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
  • Basics of Web Server Control Panel
  • DNS Settings
  • Web Server Performance
  • Add on Primary Domains
  • Create sub domains

FTP Software Installations

  • FTP Software
  • FTP Software Installation
  • FTP Configuration
  • How to use FTP Software
  • Upload / Download files using FTP Software

Download Web Hosting (FTP) Syllabus
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Digital Marketing / SEO (Full Course) Jobs in Ahmedabad

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Digital Marketing / SEO (Full Course) internship jobs in Ahmedabad

Digital Marketing / SEO (Full Course) Internship/Course Details

Digital Marketing / SEO (Full Course) Since 2001, We provide digital marketing (SEO) full courses in Ahmedabad with real time internships on web design, wordpress, on page seo, off page seo, facebook marketing, sem, youtube, google ads, email marketing, search engine positions, seo tools, google business (map) listings, webmaster tools, directory listings, content writing..

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The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

List of Training Institutes / Companies in Ahmedabad

  • Utsav web designer | Address: 10, Shrinath Park Society, Nikol Road,, opp. Sab Station, Ahmedabad, Gujarat 382350, India | Category: Website designer, Website designer | Website: business.site | Contact Details: +91 97124 94771
  • Thrillax Private Limited (Digital Marketing Agency) | Address: A-1010, Titanium Heights, Corporate Rd, near Vodafone House, Prahlad Nagar, Ahmedabad, Gujarat 380015, India | Category: Internet marketing service, Internet marketing service | Website: thrillax.com | Contact Details:
  • Kaizen Market Research and Consultancy | Address: Doordarshan, 626, Gala Empire, Oppo, Drive In Rd, Thaltej, Ahmedabad, Gujarat 380054, India | Category: Market researcher, Market researcher | Website: kaizenmarketresearch.com | Contact Details: +91 73595 98111
  • Prince Digital Marketing ( Amazon Seller Services) | Address: Suyog Complex, 47, New CG Rd, Chandkheda, Ahmedabad, Gujarat 382424, India | Category: Internet marketing service, Internet marketing service | Website: princedigital.in | Contact Details: +91 79 4002 5845
  • Odhav Industrial Estate Post Office | Address: Plot No: 579, Odhav Industrial Estate, Navrangpura, near Police Station, Ahmedabad, Gujarat 382415, India | Category: Post office, Post office | Website: indiapost.gov.in | Contact Details: +91 79 2297 7085
  • Softweb Technologies | Address: B-47, 1st Floor, Sardar Patel Mall, Nikol Gam Rd, above Bank of Baroda, Ahmedabad, Gujarat 382350, India | Category: Software company, Software company | Website: softwebtechno.com | Contact Details: +91 97264 56102
  • Gujarat University | Address: Navrangpura, Ahmedabad, Gujarat 380009, India | Category: University, University | Website: gujaratuniversity.ac.in | Contact Details:
  • B&M DigiTech | Digital Marketing | Software devlopment | Web Devlopment | App Devlopment | Address: Arjun Tower, Ambawadi, Ahmedabad, Gujarat 380015, India | Category: Internet marketing service, Internet marketing service | Website: | Contact Details:
  • AR Digital Media - Digital Marketing Company in Ahmedabad | Address: First Floor, Dolly Building, Sardar Patel Stadium Rd, near Vipul Dudhiya, Navrangpura, Ahmedabad, Gujarat 380014, India | Category: Media company, Media company | Website: ardigitalmedia.in | Contact Details: +91 98250 24288
  • Dr Yogesh Harwani - Best Gastroenterologist in Ahmedabad, Gastro Physician Doctor Ahmedabad, Gujarat | Address: Noble Institute of Gastroenterology 408, 409 Sankalp Square 2,, Near Old Char Mandir Cross Road , B/S Jalaram Railway Mandir Crossing, Law Garden To Paldi Road, | Category: Gastroenterologist, Gastroenterologist | Website: gastroenterologistsahmedabad.com | Contact Details: +91 81416 55955
  • Nilson Solution | Address: 305, Sikhar Complex Opposite Navneeth House, Memnagar, Ahmedabad, Gujarat 380052, India | Category: Website designer, Website designer | Website: nilson-solution.com | Contact Details: +91 99251 81484
  • DNG WEB DEVELOPER Address: 1104, 11th floor, Capstone Building, Opp. Chirag Mototrs, Nr. Parimal Garden, Ahmedabad, Gujarat 380006 Phone: 098248 90699 , Website: www.dngwebdeveloper.com/
  • Universal Software Address: 4, Ramya, Polytechnic Road,, Opp Ketav Petrol Pump,, Ambawadi, Ahmedabad, Gujarat 380015 Phone: 079 2630 6028 , Website: http://www.universal-software.com/
  • Pinsoftek Address: 306, Shail's Mall,, Behind. Girish Coldrinks, CG Road, Ahmedabad, Gujarat 380006 Phone: 079 2646 0279 , Website: www.pinsoftek.com/
  • SEO / Digital Marketing Companies in Ahmedabad

    1. ShoutnHike - SEO, Digital Marketing Company in Ahmedabad, India Address: 133, Chinubhai Tower, Near HK College, Opp. Handloom House, Ashram Road, Ahmedabad, Gujarat 380009 Phone: 099743 60053 , Website: www.shoutnhike.com/
    2. Dinesh Labana -Digital Marketing Consultatnt-Online-SEM-SEO-SMO-Consultant Ahmedabad India Address: D-5/22 Sarkari Vasahat Vastrapur,, Off Drive-In Gurukul Road, Ahmedabad, Gujarat 380052 Phone: 081283 47924 , Website: https://in.linkedin.com/pub/dir/Dinesh/+Best SEO Marketing
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