Google Adwords (PPC) Training by Industry Experts
Our Training Process
Google Adwords (PPC) - Syllabus, Fees & Duration
Introduction to Paid Advertising
- What is Paid advertising
- Benefits of Paid advertising
- Business objectives in paid ads
- Branding Campaign
- Direct marketing campaign
- Paid advertising channels
- Paid Bidding Strategies
- Premium Ad Networks
Introduction to Google Ads(PPC)
- Overview of Google Ads
- Account Setup
- Billing Methods
- Old Version vs. New version
- Google Ads Interface Tour
- Basic Google ads Terminology
- Recent updates in Google Ads
- Account structure in Google Ads
- Account Limits
PPC(Pay Per Click Campaign)
- Types of Campaigns
- Defining the objective of the campaign
- Location Targeting
- Language Settings
- Google Partners
- Bidding Strategies
- Defining the Budget
- Ad Scheduling
- Ad delivery and Ad Rotation
AdGroups and Keywords Setup
- What is Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
- Creating a Plan with Estimations
- Adding Keywords to Ad Groups
Ad Formats and Guidelines
- Types of Ads
- Expanded Ad Format
- Responsive Ad Format
- Call Only Ad
- Structure of Ad
- Elements of Effective Ads
- Writing the Ad Copy
- Final URL of Ad
- URL Options
- Mobile URL Option
- Best and Worst Ads Examples
- Google Ads Guidelines
- Copyrights & Trademark Guidelines
Google Ads Auction and Bidding
- What is Ads Auction
- What is Ad Rank
- What is Quality Score
- How to improve Quality Score
- Improving Ad Relevance
- Improving Landing Page Experience
- Improving the CTR
- What is Actual CPC?
- How QS affects the Cost?
- Types of CPC’s
- Bidding Strategies
- Auction Insights Tool
Ad Extensions
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- Call Extension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
Conversion Tracking
- What is Conversion
- Types of Conversions
- Website Conversion
- App Conversion
- Call Conversion
- Offline Conversions
- Implementation Conversion Tracking
- Practical Case Study
- Analyzing Conversion Reports
- ROI Calculation
Campaign Reports Analysis
- Key Performance Indicators (KPIs)
- Different Levels of Data Analysis
- Segmenting Data
- Filtering Data
- Column Customization
- Search Terms Report
- Auction Insights Report
- Keyword Reports
- Automated Rules
- Dimensions Report
Display Ads Campaign
- What is Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Conversion Tracking
- Gmail Ads
- Creating a Gmail Ads Campaign
Remarketing Campaign
- What is Remarketing
- How to build audience list
- Types of Remarketing Audience
- Website audience
- App Audience
- Customer List
- Custom Remarketing List
- Create a Remarketing Campaign
- Remarketing Ads
- Conversion Tracking
- Common troubleshooting issues.
- Measuring Results of Campaign
Video Marketing with YouTube
- Why video marketing?
- Setting a Video Campaign
- The objective of Video marketing
- Instream Ads
- Discovery Ads
- YouTube Targeting options
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Remarketing Lists on YouTube
- Reporting and Analysis
Shopping Ads Campaign
- What are Shopping ads
- Shopping Campaign Setup
- Google Merchant Centre
- Datafeed Setup
- Types of Datafeed
- Datafeed Properties
- Adgroups and Product groups
- Bidding strategies
- Reporting and Analysis
Mobile Marketing Campaign
- Why Mobile marketing
- Types of Mobile marketing campaigns
- Creating Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Formats
- Conversion Tracking
- Reports
Google Ads Tools
- Opportunities Tool
- Account Access Levels
- Change History Tool
- PPC Manager Account (My Client Center)
- Google Ads Editor
- Google Scripts
- Business Manager
- Account Linking
Related Courses
Canva
It is very simple way to make posters for websites, Facebook, Instagram, YouTube by Canva. Join Now!Syllabus, Fees & Duration
Content/Technical Writing
Join our content writing / technical writing / copy writing online live training program by experts.Syllabus, Fees & Duration
CSS
Nestsoft provides the best CSS training to design a web page and create CSS classes for web sites.Syllabus, Fees & Duration
Digital Marketing / SEO (Full Course)
Since 2001, We provide digital marketing (SEO) full courses (on page & off page) with internships Syllabus, Fees & Duration
Email Marketing
Online live training on bulk email marketing using mail chimp by seo professionalsSyllabus, Fees & Duration
Google Adwords (PPC)
Join online live training on Google adwords to master in google advertising/listing using keywordsSyllabus, Fees & Duration
On-Page SEO
Join Online live On-Page SEO Training Course with internship offered by digital marketing expertsSyllabus, Fees & Duration
Social Media Marketing
Online Social Media Marketing (SMM) live training by experienced digital marketing professionalsSyllabus, Fees & Duration
Web Hosting (FTP)
Training and real time internship on Website Hosting (FTP), Domain Name Registration and manage contSyllabus, Fees & Duration
YouTube Marketing
How to make more subscribers /views / comments / likes to videos by youtube marketing?Syllabus, Fees & Duration
Google Adwords (PPC) Jobs in Trivandrum
Enjoy the demandFind jobs related to Google Adwords (PPC) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Trivandrum, chennai and europe countries. You can find many jobs for freshers related to the job positions in Trivandrum.
Google Adwords (PPC) Internship/Course Details
Almost every time you see an advertisement for a company's landing page or product rank first, second, or third in a Google search, it's not only the consequence of good SEO but a Google Ads effort.Thousands of online marketing initiatives rely on Google AdWords (or Google Ads) and PPC (pay per click) advertising, particularly in highly competitive industries and sectors. However, many of them are operated at a loss, resulting in businesses missing out on the tremendous potential to boost their return on investment. PPC ads are not affected by algorithm modifications. Furthermore, including a variety of different ad formats in your content distribution plan will help you keep your marketing and advertising efforts fresh by targeting customers at various stages of your sales funnels. Furthermore, including a variety of different ad formats in your content distribution plan will help you keep your marketing and advertising efforts fresh by targeting customers at various stages of your sales funnels. One of the most basic advantages of using Google AdWords is the ability to influence the audience with the most effective bargain they might be interested in. Google Ads (PPC) online coaching is used to teach students how to run a successful Google campaign. Our knowledgeable instructors can begin the Google AdWords for Beginners course at the learner's convenience. Advanced Google Ads employment from Nestsoft' was conducted as a live training in our own home, with our specialist trainers clearly explaining the results for the marketing notion.
Success Stories
The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.
Nestoft Technologies offered practical-based training on this SEO / Digital Marketing and Project Exposure. The training experience was very different and unique from any training organization. Thanks to Nestsoft Technology for all the support and concern.
Gemmy GeorgeSeasonz India Holidays
Studying with Nestsoft Technology is valuable and increases my knowledge in digital marketing and SEO. Nestsoft Technology offers its students a blend of theory and practical experience. The quality of training is exceptional.
Sajini Rebacca SajeevIdukki
Nestsoft technologies helped me shape my career in digital marketing, and thanks to the highly qualified and friendly trainers, I must say this is the best digital marketing internship you can get.
FarsinaSacred Heart College
Hi this is Muhammad. the faculties at Nestsoft is incredibly co-operative, They were responding to doubts terribly very effective way. i am happy with the trainers and with their training. In future, i'll proudly suggest my friends. I thank trainers for providing me the best coaching in Asp.net.
Muhammadmaharintravels.com
I am very happy that I have chosen Nestsoft Technologies for my SEO/digital marketing training. It is a good experience to feel like being in an IT company while getting training. Thanks to Nestsoft Technologies and all its faculties for all the efforts.
Tiny CyrilDubai
I just did ten day course here on python machine learning and it was a good experience for me. Communication quality was great.
Aswin Mohan
I am very happy that I have chosen Nestsoft Technologies for my PHP training. It is a good experience to feel like being in an IT company while getting training. Thanks to Nestsoft Technologies and all its faculties for all the efforts.
Archana AravindInfopark
I am very happy that I have chosen Nestsoft Technologies for my digital marketing training. The training is very good exposure for freshers to become skilled. The trainers are also well-experienced working professionals of Nestsoft Technologies, which is the highlight of the training. Thank you all for your help..!!!!
ShihajDubai
There are many institutes that are trained in Seo , but Nestsoft Technology is different as they and provide a professional environment. This experience enabled me to work at an experience level, get a position as a Seo and successfully launch my career.
Summayya KAQatar
Hi, this is Abdul Rashad, I did PHP course at Nestsoft Technologies. I learned heaps from my trainer also I impressed with their teaching. They take categories with their time period comes. thank you so much.
Abdul RashadInfobhan Systems, Qatar
Well python class, machine language etc
MOHAMMED RINSHAD KDhanalakshmi Srinivasan Colleg
Most institutes offer only a custom based theory training .But nest soft offered different..soon I joined with them including training and internship .after 3 months training they given me lot of practical projects through internship .I recommend everyone Nestsoft who think about the serious practical training in Digital marketing and SEO
Tajdin KDubai
I am very happy that I have chosen Nestsoft Technologies for my PHP training. It is a good experience to feel like being in an IT company while getting training. Thanks to Nestsoft Technologies and all its faculties for all the efforts.
Darsana SalamIwalkz Technologies
We have achieved a very level of knowledge from here about python and Machine Language within a short period of time.This was very helpful for our future .
Fahiz MohamedDhanalakshmi Srinivasan Colleg
I did my internship at Nestsoft Technologies it had been extraordinary. I learned PHP, digital marketing and web designing. Thanks Nestsoft
Remya RajUsa
Hii.My self Siddiq P.A, I have done Seo/Digital Marketing Training in Nestsoft Technologies. it absolutely was an awesome expertise for me. because my trainer gave full support for me and that they gave the explanation for all my doubts patiently. i would like to thank my trainer and also thanks Nestsoft Technologies.
Siddiq P.ABangalore
I had done seo digital marketing training on real websites from the expert of kerala. Best classes and friendly trainer.
VijeeshaKochi
Well python class, machine language etc
Shahin ShaDhanalakshmi Srinivasan Colleg
Myself Riya Sara Rejy. i would like to create a career in Facebook coaching, so I joined coaching at this institute. I learn many techniques from this institute. many thanks most Sreena miss for your effort.
Riya Sara RejyKent Constructions
The classes are very good. The staff is well Experienced kind and friendly. I joined here with no knowledge of SEO, and now I have a better knowledge of digital marketing.
Nishna KVDubai
Very good teaching and best experience ever had. Friendly mam! Learned python machine learning.
Aathira Menon
I am very relieved at the experience of learning at Nestsoft Technologies, which has helped me to bring my skills up and give me a better path, and I am very satisfied with the faculty that lead me to complete the course. Thanks to Nestoft
StephyDubai
I had a best knowledge in Python Machine Learning and best internship with them, these guys are providing best classes with a minimum time.
Milan MohanJCT College Of Engineering And
Best internships on python, machine learning, django
Mohammad Faizal ADhanalakshmi Srinivasan Colleg
The experience of Nestsoft Technologies as an SEO / Digital Marketing intern was excellent. The faculty was a great help to us. They were highly qualified and specialized in subjects. Thank you for your help !!!!
Sneha ShibuDubai
It was a great experience to be with Nestsoft Technology. Training has greatly helped me improve my knowledge. Thank you Nestsoft.
AayishaThree Seas Infologic
List of Training Institutes / Companies in Trivandrum
