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Digital Marketing / SEO (Full Course) - Syllabus, Fees & Duration

HTML-Introduction

  • Web Development Introduction
  • History of HTML
  • HTML Tags and Attributes
  • HTML Tag vs. Element

Basic Formatting Tags

  • HTML Basic Tags
  • HTML Head Tag
  • HTML Meta Tag
  • HTML Formatting Tags
  • HTML Color Coding

Lists

  • Unordered Lists
  • Ordered Lists
  • Definition list

Images

  • Image and Image Mapping

Hyperlink

  • URL - Uniform Resource Locator
  • URL Encoding

HTML-Table

HTML-Headers

  • Title
  • Base
  • Link
  • Styles
  • Script
  • Meta

HTML5 forms

  • Introduction to HTML5 forms
  • Accessible forms
  • New Input types
  • New forms attributes
  • Form validation

Graphics

  • Basics of HTML5 canvas
  • Immediate drawing mode: rectangles, text, images, etc.
  • Path drawing mode: lines, circles, arcs, curves, etc.
  • Colors, gradients, patterns, shadows, etc.
  • Working with SVG in HTML5

HTML5 animations

  • Basic animation techniques
  • Canvas and user interaction
  • Working with pixels
  • Understanding transforms

API

  • Introduction to HTML5 APIs
  • The Web Storage API
  • Form validation API
  • The File API
  • The Geolocation API

Download HTML 5 Syllabus

Introduction

  • HTML structure and content
  • Advantages of CSS
  • Creating and using style sheets
  • CSS Rules: The Basic Syntax

CSS Boxes and CSS Selectors

  • The CSS box model
  • CSS and logical HTML structure
  • Styling boxes, borders, margins, and padding
  • Using IE6 standards mode
  • Sh4ecifying CSS distances
  • and many other CSS techniques

Fonts and Text

  • Using custom fonts
  • Font properties
  • Web font formats
  • Type Kit, font squirrel

Text Formatting in CSS

  • Fundamentals of text formatting
  • Typefaces, alternatives, and defaults
  • Font characteristics
  • Formatting blocks of text
  • Using arbitrary inline tags

CSS Selectors and Selections

  • Using HTML element IDs in CSS
  • Using CSS descendant selectors
  • Descendant selector examples
  • Child, sibling, and pseudo-class selectors
  • And many other CSS techniques.

CSS positioning

  • Choosing the right CSS
  • Technique for positioning blocks
  • The position property, floats, and margins
  • Static positioning and normal flow
  • Absolute positioning outside normal flow
  • Fixed positioning outside normal flow

CSS page Layout

  • Alternative methods of CSS positioning
  • Styling lists
  • Redefining the behaviour of inline and block elements
  • Table formatting in CSS
  • Styling table cell borders
  • page layout with table dish4lay properties

Cascade, precedence, Specificity, and Inheritance in CSS

  • Cascading and cascade order
  • Resolving style conflicts by Origin & Importance
  • Resolving style conflicts by Specificity & Order

CSS Layers and Translucency

  • Different forms of layered presentations in CSS
  • Layering with the z-index property
  • Different methods for creating translucency effects
  • The CSS3 opacity property

Using CSS in the Real World

  • Deploying CSS
  • CSS formatting vs. HTML formatting
  • Standard tags and semantic markup
  • Screen size and fluid design
  • Table layout and CSS positioning
  • Cross-platform testing

Useful CSS Tips

  • Usage of CSS Sprites
  • Pseudo Selectors
  • CSS Minify
  • Cheat Sheet for CSS3

Download CSS Syllabus

  • Introduction

    • Purchasing a domain name
    • Purchasing a webhost
    • Linking your domain name with your web host
    • Setting up WordPress
  • Login

  • Dashboard

    • Dashboard Menu Options
    • Toolbar
      • Hiding the Toolbar
  • Posts versus Pages

    • Posts
    • Pages
  • Adding your Site Content

    • Adding a New Page
    • Adding a New Post
    • Adding Content with the Visual Editor
    • Switching to the Text Editor
    • Changing your Post Format
    • Reviewing Past Revisions
  • Adding Images and Other Media

    • Inserting an Image
    • Edit or Delete an Image
    • Setting a Featured Image
    • Insert an Image Gallery
    • Edit or Delete an Image Gallery
    • Insert an Audio or Video Playlist
    • Inserting Video, Audio or Other File Type
    • Embedding a Video, Image or Other Content
  • Adding HTML Links

    • Inserting an HTML Link
      • Inserting Links to Media Files
  • Removing an HTML Link

  • Editing Existing Content

  • Deleting Content

  • Full screen Editing

  • Saving and Publishing Content

  • Categories

  • Adding Categories within your Post

  • Tags

    • Adding Tags within your Post
  • Media Library

    • Viewing a File in the Media Library
    • Adding a File to the Media Library
    • Editing the File Properties
      • Editing an Image
    • Deleting a File from the Media Library
  • Comments

    • Replying to a Comment
    • Editing a Comment
      • Quick edit
      • Edit
  • Unapproving and Approving Comments

  • Marking Comments as Spam and Trash

  • Appearance

    • Selecting your Theme
      • Previewing and Customizing your Theme
      • Adding a new Theme
    • Widgets
    • Updating the Menu
      • Adding a New Menu
      • Editing an Existing Menu Item
      • Adding a New Menu Item
      • Adding a Custom Link Menu Item
      • Deleting a Menu Item
      • Managing Menu Locations
    • Header
    • Background
      • Editor
  • Plugins

    • Adding a New Plugin
  • Users

    • Adding a New User
    • Deleting a User
    • Editing your Profile
  • Tools

    • Categories and Tags Converter
    • Import
    • Export
  • Settings

    • General
    • Writing
    • Reading
    • Discussion
    • Media
    • Permalinks

Download Wordpress Syllabus

  • What is Social Media?
  • Understanding the existing Social Media paradigms & psychology
  • How social media marketing is different than others
  • Forms of Internet marketing
  • Facebook marketing

    • Understanding Facebook marketing
    • Practical session 1
    • Creating Facebook page
    • Uploading contacts for invitation
    • Exercise on fan page wall posting
    • engagement
    • Facebook advertising
    • Types of Facebook advertising
    • Best practices for Facebook advertising
    • Understanding Facebook best practices
    • Creating Facebook advertising campaign
    • Targeting in ad campaign
    • Payment module- CPC vs CPM vs CPA
    • Setting up conversion tracking
    • Using power editor tool for adv.
    • Advanced Facebook advertising using tools
  • Linkedin Marketing

    • What is LinkedIn?
    • Understanding LinkedIn
    • Company profile vs Individual profiles
    • Understanding Linkedin groups
    • How to do marketing on LinkedIn groups
    • Linkedin advertising & it’s best practices
    • Increasing ROI from LinkedIn ads
    • Linkedin publishing
    • Company pages
    • Adv on linkedIn
    • Display vs text
  • Twitter Marketing

    • Understanding Twitter
    • Tools to listen & measure Influence on Twitter
    • How to do marketing on Twitter
    • Black hat techniques of twitter marketing
    • Advertising on Twitter
    • Creating campaigns
    • Types of ads
    • Tools for twitter marketing
    • Twitter Advertising
    • Twitter Cards
  • Video Marketing

    • Understanding Video Campaign
    • Creating 1st Video Campaign
    • Importance of video marketing
    • Benefits of video marketing
    • Using youtube for business
    • Developing youtube video marketing Strategy
    • Bringing visitors from youtube videos to your website
    • Creating Video ADgroups
    • Targeting Options
    • Understanding Bid Strategy

Download Social Media Marketing Syllabus

  • Email marketing overview

    • Introduction to Advanced Email Marketing
    • Fundamentals of Email Marketing
    • Email Best Practices and Myths
    • Bulk Email concept
    • Things you can do with Emails
  • Elements of marketing emails

    • Advantages of the different text formats (HTML or Plain Text)
    • Permissions & E-permissions
    • Frequency & Ethics of Newsletters
    • Defining your Goals
    • Email Marketing Strategies
  • Email Marketing Tools and Software

    • Email Software and Tools
    • Email Software Analysis
    • Selecting Email Software
    • Importing Email Lists
    • Practical on 3 Software for Lists
    • Custom Fields
    • Double Opt-IN
    • Lead or Contact Fields
    • Content First
    • Sending Email Campaign
    • Sending HTML Email Campaign
    • Sending Mobile Responsive Email
    • Email Open Rate
    • Email Click Through Rate
    • Email A/B Testing
    • Variant Case Study
    • Segmentation Strategy
    • List Segmentation and Campaign
  • Email Marketing Templates

Download Email Marketing Syllabus

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks
  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits
  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation
  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups
  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines
  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool
  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions
  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation
  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report
  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign
  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign
  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis
  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis
  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports
  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Google Adwords (PPC) Syllabus

Section 1: Introduction to YouTube and video marketing

  • Evolution of YouTube
  • The power of online video
  • Why YouTube SEO is important
  • Keeping up with YouTube algorithm changes

Section 2: Producing a Video Content Strategy

  • Content creation planning & strategy
  • Producing a content calendar
  • Identifying content trends
  • What makes content “Shareable”?

Section 3: Publishing Videos and YouTube SEO

  • Video title optimization
  • Video description optimization
  • Video Tags
  • Video thumbnails

Section 4: Content Curation Techniques for Higher Engagement

  • The power of playlisting
  • Optimizing archive and library content
  • Passive content curation

Section 5: Content Distribution and Promotion

  • Other content distribution platforms
  • Paid vs unpaid promotion

Section 6: Passive & Active Cross-promotion

  • What is cross-promotion?
  • What is collaboration?
  • Active cross-promotion techniques
  • Passive cross-promotion techniques

Section 7: Understanding YouTube data & analytics

  • Basics of YouTube Analytics
  • What is watch-time & why is it so important?
  • Understanding your audience via YouTube Analytics
  • Key metrics to track

Download YouTube Marketing Syllabus

Domain Name Registration

  • Search Domains
  • Top Level Domains (TLD)
  • Country wise domains
  • Domain name registrations
  • Sub Domains

Web Server Settings

  • How to Choose Web server?
  • Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
  • Basics of Web Server Control Panel
  • DNS Settings
  • Web Server Performance
  • Add on Primary Domains
  • Create sub domains

FTP Software Installations

  • FTP Software
  • FTP Software Installation
  • FTP Configuration
  • How to use FTP Software
  • Upload / Download files using FTP Software

Download Web Hosting (FTP) Syllabus
Course Fees
10000+
20+
50+
25+

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List of Training Institutes / Companies in Navi Mumbai

  • Arcadis | Address: Arcadis | #1001, 10th Floor, Vishwaroop Infotech Park Plt No. 34, 35, 38, Sector 30 A,Vashi, Navi Mumbai Maharashtra 400703– 400705. Tel +91 (22) 4125, India | Category: Engineering consultant, Engineering consultant | Website: arcadis.com | Contact Details: +91 22 4125 6060
  • Web Complete Solutions ( Website Design Company in Vashi | Sanpada ) | Address: Sector 10 , Gaovdevi mandir, above axis bank, Vashi, Navi Mumbai, Maharashtra 400703, India | Category: Website designer, Website designer | Website: webcompletesolutions.com | Contact Details:
  • Nestcraft - Website Development, Graphic Design & Corporate Branding and Digital Marketing Agency in Navi Mumbai | Address: 803, Millenium Empire, D Mart Rd, Sector 15, Kharghar, Maharashtra 410210, India | Category: Graphic designer, Graphic designer | Website: business.site | Contact Details: +91 91375 73481
  • Maharashtra State Electricity Distribution Company | Address: Panvel Market, Mulla Hamid Rd, Old Panvel, Panvel, Navi Mumbai, Maharashtra 410206, India | Category: Electrical substation, Electrical substation | Website: | Contact Details: +91 22 2745 3787
  • Bees n Ants Website Design | Address: Sector 27, Nerul, Navi Mumbai, Maharashtra 400706, India | Category: Website designer, Website designer | Website: beesnants.com | Contact Details:
  • Convonix | Address: EL - 217, TTC Ind. Area, MIDC, Mahape, opp. L & T Infotech, Navi Mumbai, Maharashtra 400710, India | Category: Internet marketing service, Internet marketing service | Website: convonix.com | Contact Details: +91 22 6178 6100
  • Swami Product Search Infotech Pvt. Ltd | Address: Rainbow Tower, B-107, Sector 20, Airoli, Navi Mumbai, Maharashtra 400708, India | Category: Website designer, Website designer | Website: productsearchinfotech.com | Contact Details: +91 90040 96906
  • IIHT Panvel | Address: Unit 118, 1st floor, A-Wing, Neelkanth Landmark, Plot No 365/1, Panvel, behind Vijay Sales, Navi Mumbai, Maharashtra 410206, India | Category: Training centre , Training centre | Website: iiht.com | Contact Details: +91 22 2746 5615
  • Mecon Limited | Address: 3rd Floor, Tower No 7, Vashi, Vashi Railway Station Complex, Vashi, Navi Mumbai, Maharashtra 400703, India | Category: Engineering consultant, Engineering consultant | Website: meconlimited.co.in | Contact Details: +91 22 2781 2155
  • Nkdesigner (Website Design & Development) | Address: Sector 34, Kamothe, Panvel, Navi Mumbai, Maharashtra 410209, India | Category: Website designer, Website designer | Website: nkdesigner.in | Contact Details: +91 98925 92578
  • Radiant Consulting | Address: Plot 255, Lavika Palace, 42, 42, Sector 21, Navi Mumbai, Maharashtra 400706, India | Category: Financial consultant, Financial consultant | Website: radiantconsulting.co.in | Contact Details: +91 98210 54331
  • Cyber Rafting Address: 804,Haware Infotech Park,, Vashi, Sec 30A, Navi Mumbai, Maharashtra 400703 Phone: 022 6949 1110 , Website: https://www.cyberrafting.com/
  • InfoTrans Technologies Inc Address: Unit # 301, Building No. 5, Sector 3, MBP - Millennium Business Park,, Mahape,, Navi Mumbai, Maharashtra 400710 Phone: 098676 81114 , Website: www.infotrans.co.in/
  • Ramrao Adik Institute of Technology Address: Sector 7, Phase I, Pad. Dr. D. Y. Patil Vidyapeeth, Nerul, Navi Mumbai, Maharashtra 400706 Phone: 022 2770 9574 , Website: www.rait.ac.in/
  • Mahatma Gandhi Mission's College of Engineering and Technology Address: Plot No. 1, 2, Sion - Panvel Expressway, Sector 18, Kamothe, Navi Mumbai, Maharashtra 410209 Phone: 022 2743 3403 , Website: www.mgmmumbai.ac.in/mgmcet/home
  • GMC Software Address: 416 Platinum Tech park, Sector 30 A vashi Navi mumbai, Mumbai, Maharashtra 400703 Phone: 022 2781 3637 , Website: https://www.indiamart.com/gmc-software-technology/
 courses in Navi Mumbai

Navi mumbai is one of the largest planned city in india. In Gurgaon, the rates are even higher. Home seekers say that dream home is still affordable in Navi mumbai and now commercial tenants are of the same opinion. It is well connected to the business locations of Mumbai like Nariman Point and Chembur via the Eastern Freeway. Apart from road connectivity, Mumbai suburban railway has also started reaching out to Panvel from Andheri in Mumbai. It will be further reduced if the much anticipated Trans Harbor Link actually comes true. Mumbai Metro will also be extended to the area.

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