Digital Marketing / SEO (Full Course) Online Live Classes by Experts

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Our Training Process

Digital Marketing / SEO (Full Course) - Syllabus, Fees & Duration

  • Introduction – Digital Marketing
  • Introduction - Search Engine Optimization
  • Caching, Crawling & Indexing
  • Google / Yahoo / Bing Algorithms
  • Competitor Website Analysis
  • Domain Name Registration
  • Basics of Server Configurations & Settings
  • File Names / Directories / Sub Domains
  • HTML5 Tags
  • CSS, Bootstrap (Mobile Friendly) Style Sheets
  • Website Designing using Templates
  • Basics of Canva
  • Basics of Photoshop
  • Blogger, WordPress
  • Meta Tags, Title Tags, Head Tags, Fav icon
  • Page Layout, Content Optimization
  • Working of Robots.txt, Do-Follow Links
  • Internal / External Linking
  • Image Optimization
  • YouTube Video Integration
  • Google Map Integration on Webpages
  • Google My Business (Google Local Seo)
  • Social Media Plugins
  • Keyword Analysis / New Trends
  • Google Search Operators
  • Google Webmaster Tools
  • Google Analytics
  • Google Copyrights Verisign
  • Payment Gateways
  • Interactive / Dynamic Websites
  • Live Chat Integrations on Websites
  • Whatsapp Integrations on Websites
  • Breadcrumbs using Schema.org
  • W3 Standard HTML Validation
  • 404, 403 Error Checking
  • Plagiarism / Grammar / Spelling Checking
  • URL Redirection / htaccess / Seo Friendly URL
  • RSS Feeds, XML Sitemap
  • On Page SEO Tools
  • Web Hosting (FTP)

Download On-Page SEO Syllabus

  • What is Social Media?
  • Understanding the existing Social Media paradigms & psychology
  • How social media marketing is different than others
  • Forms of Internet marketing
  • Facebook marketing

    • Understanding Facebook marketing
    • Practical session 1
    • Creating Facebook page
    • Uploading contacts for invitation
    • Exercise on fan page wall posting
    • engagement
    • Facebook advertising
    • Types of Facebook advertising
    • Best practices for Facebook advertising
    • Understanding Facebook best practices
    • Creating Facebook advertising campaign
    • Targeting in ad campaign
    • Payment module- CPC vs CPM vs CPA
    • Setting up conversion tracking
    • Using power editor tool for adv.
    • Advanced Facebook advertising using tools
  • Linkedin Marketing

    • What is LinkedIn?
    • Understanding LinkedIn
    • Company profile vs Individual profiles
    • Understanding Linkedin groups
    • How to do marketing on LinkedIn groups
    • Linkedin advertising & it’s best practices
    • Increasing ROI from LinkedIn ads
    • Linkedin publishing
    • Company pages
    • Adv on linkedIn
    • Display vs text
  • Twitter Marketing

    • Understanding Twitter
    • Tools to listen & measure Influence on Twitter
    • How to do marketing on Twitter
    • Black hat techniques of twitter marketing
    • Advertising on Twitter
    • Creating campaigns
    • Types of ads
    • Tools for twitter marketing
    • Twitter Advertising
    • Twitter Cards
  • Video Marketing

    • Understanding Video Campaign
    • Creating 1st Video Campaign
    • Importance of video marketing
    • Benefits of video marketing
    • Using youtube for business
    • Developing youtube video marketing Strategy
    • Bringing visitors from youtube videos to your website
    • Creating Video ADgroups
    • Targeting Options
    • Understanding Bid Strategy

Download Social Media Marketing Syllabus

  • Email marketing overview

    • Introduction to Advanced Email Marketing
    • Fundamentals of Email Marketing
    • Email Best Practices and Myths
    • Bulk Email concept
    • Things you can do with Emails
  • Elements of marketing emails

    • Advantages of the different text formats (HTML or Plain Text)
    • Permissions & E-permissions
    • Frequency & Ethics of Newsletters
    • Defining your Goals
    • Email Marketing Strategies
  • Email Marketing Tools and Software

    • Email Software and Tools
    • Email Software Analysis
    • Selecting Email Software
    • Importing Email Lists
    • Practical on 3 Software for Lists
    • Custom Fields
    • Double Opt-IN
    • Lead or Contact Fields
    • Content First
    • Sending Email Campaign
    • Sending HTML Email Campaign
    • Sending Mobile Responsive Email
    • Email Open Rate
    • Email Click Through Rate
    • Email A/B Testing
    • Variant Case Study
    • Segmentation Strategy
    • List Segmentation and Campaign
  • Email Marketing Templates

Download Email Marketing Syllabus

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks
  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits
  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation
  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups
  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines
  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool
  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions
  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation
  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report
  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign
  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign
  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis
  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis
  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports
  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Google Adwords (PPC) Syllabus

Section 1: Introduction to YouTube and video marketing

  • Evolution of YouTube
  • The power of online video
  • Why YouTube SEO is important
  • Keeping up with YouTube algorithm changes

Section 2: Producing a Video Content Strategy

  • Content creation planning & strategy
  • Producing a content calendar
  • Identifying content trends
  • What makes content “Shareable”?

Section 3: Publishing Videos and YouTube SEO

  • Video title optimization
  • Video description optimization
  • Video Tags
  • Video thumbnails

Section 4: Content Curation Techniques for Higher Engagement

  • The power of playlisting
  • Optimizing archive and library content
  • Passive content curation

Section 5: Content Distribution and Promotion

  • Other content distribution platforms
  • Paid vs unpaid promotion

Section 6: Passive & Active Cross-promotion

  • What is cross-promotion?
  • What is collaboration?
  • Active cross-promotion techniques
  • Passive cross-promotion techniques

Section 7: Understanding YouTube data & analytics

  • Basics of YouTube Analytics
  • What is watch-time & why is it so important?
  • Understanding your audience via YouTube Analytics
  • Key metrics to track

Download YouTube Marketing Syllabus

Domain Name Registration

  • Search Domains
  • Top Level Domains (TLD)
  • Country wise domains
  • Domain name registrations
  • Sub Domains

Web Server Settings

  • How to Choose Web server?
  • Dedicated Server, Shared Server, VPS Hosting & Cloud Hosting
  • Basics of Web Server Control Panel
  • DNS Settings
  • Web Server Performance
  • Add on Primary Domains
  • Create sub domains

FTP Software Installations

  • FTP Software
  • FTP Software Installation
  • FTP Configuration
  • How to use FTP Software
  • Upload / Download files using FTP Software

Download Web Hosting (FTP) Syllabus

OFF Page SEO (Link Building Techniques)

  • Introduction - Off Page SEO
  • Why we need Off Page SEO?
  • How to do Off Page SEO Successfully?
  • Off Page SEO - Factors
  • Best Off Page SEO Strategies
  • Different Type of Links
  • Link Placing
  • Authority (DA & PA)
  • Content Marketing
  • Link Building in Social Media (Facebook, Instagram, Twitter etc)
  • Influencer Marketing
  • Guest Posting / Reviews
  • Google My Business (GMP) Local SEO
  • What is Branding
  • On Page SEO v/s OFF Page SEO
  • Article Submission
  • Forum Submission
  • Quora Posting
  • Social Bookmarking
  • Link Building on Tumblr
  • Link Building on Pinterest
  • Reddit Link Building Techniques
  • CrunchBase Link Building Techniques
  • Youtube Video Marketing
  • Online Press Release
  • Directory Submission
  • Classified Listings
  • Search Engine Submission
  • Pinging
  • Blogging on Blogger.com, Wordpress.com etc
  • Off Page SEO Tools
  • Social Media Analytics
  • Download Off-Page SEO Syllabus
Course Fees
10000+
20+
50+
25+

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Digital Marketing / SEO (Full Course) Jobs in Kolkata

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Find jobs related to Digital Marketing / SEO (Full Course) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Kolkata, chennai and europe countries. You can find many jobs for freshers related to the job positions in Kolkata.

  • seo analyst
  • seo manager
  • social media marketing
  • facebook marketing
  • youtube promoter
  • digital marketing professional
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Digital Marketing / SEO (Full Course) internship jobs in Kolkata

Digital Marketing / SEO (Full Course) Internship/Course Details

Digital Marketing / SEO (Full Course) . Since 2001, We provide digital marketing (SEO) full courses in Kolkata with real time internships on web design, wordpress, on page seo, off page seo, facebook marketing, sem, youtube, google ads, email marketing, search engine positions, seo tools, google business (map) listings, webmaster tools, directory listings, content writing.

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List of Training Institutes / Companies in Kolkata

  • 53sevenMarketing | Location details: 3rd floor, 14, Noormal Lohia Ln, Kesoram Katra, Bortola, Barabazar Market, Kolkata, West Bengal 700007, India | Classification: Marketing consultant, Marketing consultant | Visit Online: | Contact Number (Helpline): +91 98306 18746
  • CotlasWebSolutionKolkata | Location details: 4/4 near South City, Mall, Poddar Nagar, Jadavpur, Kolkata, West Bengal 700068, India | Classification: Website designer, Website designer | Visit Online: cotlasweb.in | Contact Number (Helpline):
  • NEEDWEBSITES-WebDesignCompany|SEOAgency|mobileAppDevelopmentDigitalMarketingAgency-Brisbane|sunshineCoast | Location details: Webel IT Park, 3rd Floor, DH Block, Action Area 1, Newtown, Kolkata, West Bengal 700156, India | Classification: Software company, Software company | Visit Online: need-websites.com | Contact Number (Helpline): +91 33 2986 0264
  • OjbMarketing | Location details: 6a, Collin St, Taltala, Kolkata, West Bengal 700001, India | Classification: , | Visit Online: | Contact Number (Helpline):
  • NEXTGENEXPERTS | Location details: Ground Floor, Bidhan Sarani, 20, Sarkar Bye Ln, Sreemani Market, Kolkata, West Bengal 700007, India | Classification: Website designer, Website designer | Visit Online: nextgenexperts.in | Contact Number (Helpline): +91 99038 01112
  • SHAInfotech(OracleDBA|OCP|RAC) | Location details: 1502 CN 8/2 Sector V ( R.S Software More SIDCO GLOBAL TOWER, Kolkata, West Bengal 700091, India | Classification: Consultant, Consultant | Visit Online: sha-infotech.com | Contact Number (Helpline): +91 90731 07242
  • INCOMETAXCONSULTANT(MUKULRANJANGIRI,TRPS) | Location details: D-18,Katjunagar | Near South City Mall | Landmark : Near Katjunagar Kali Mandir Jadavpur |, Poddar Nagar, Jadavpur, Kolkata, West Bengal 700032, India | Classification: Tax consultant, Tax consultant | Visit Online: +91 92316 97852 | Contact Number (Helpline): mukulgiri.com
  • MarketQuotient | Location details: Merlin Infinite DN-51, 10th Floor, Salt Lake Bypass, Sector V, Kolkata, West Bengal 700091, India | Classification: Market researcher, Market researcher | Visit Online: marketquotient.com | Contact Number (Helpline): +91 20 1258 4704
  • SKCHAKRABORTY&ASSOCIATES | Location details: MANIKDANGA MAIN ROAD GHOLA SUPER MARKET, Ghola, Sodepur, Kolkata, West Bengal 700111, India | Classification: Tax preparation service, Tax preparation service | Visit Online: | Contact Number (Helpline): business.site
  • WhatIsDigitalMarketing | Location details: FL-G3, Shoila Kutir, South, Shibachal, Birati, Kolkata, West Bengal 700051, India | Classification: Internet marketing service, Internet marketing service | Visit Online: whatisdigitalmarketing.in | Contact Number (Helpline): +91 78900 02020
  • PurppleDesigns | Location details: A/C-2, Rajarhat Road, Sahabagan, Jyangra, Baguiati, Kolkata, West Bengal 700059, India | Classification: Graphic designer, Graphic designer | Visit Online: purppledesigns.com | Contact Number (Helpline): +91 90074 16035
  • Mily-DigitalMarketing&SEOFreelancerInKolkata|ExperiencedSEOExpertConsultant | Location details: Ward no. 15, 13, Main Rd W, New Barrakpur, Kolkata, West Bengal 700131, India | Classification: Internet marketing service, Internet marketing service | Visit Online: business.site | Contact Number (Helpline):
  • TotalTaxServiceBhowanipurKolkata | Location details: 12/7, Sashi Sekhar Ln, Bhowanipore, Kolkata, West Bengal 700025, India | Classification: Tax consultant, Tax consultant | Visit Online: +91 94328 15988 | Contact Number (Helpline):
  • PPCExpertKolkata|SomnathDhar | Location details: Ghoshpara Rd, Palta, Kolkata, West Bengal 743122, India | Classification: Internet marketing service, Internet marketing service | Visit Online: in.linkedin.com | Contact Number (Helpline):
  • StarWebDesigning | Location details: Satyen Roy Rd, Indrajit Pally, Behala, Kolkata, West Bengal 700034, India | Classification: Website designer, Website designer | Visit Online: | Contact Number (Helpline): +91 98305 39574
  • CA|AccountingServices|IncomeTaxFilingAgents|PanAndTan|ROCServicesInKolkata | Location details: 114/1A, Cotton St, Raja Katra, Bara Bazar, Jorasanko, Kolkata, West Bengal 700007, India | Classification: Accountant, Accountant | Visit Online: | Contact Number (Helpline): bookmyaccountant.com
  • IT Training Institute / Engineering College in Kolkata

    1. Institute of Engineering and Management Address: 24/1A, Chandi Ghosh Road, Kolkata, West Bengal 700040 Phone: 033 2421 9951 , Website: https://www.ciemcal.org/
    2. Narula Institute of Technology Address: 81, Nilgunj Road, Agarpara, Kolkata, West Bengal 700109 Phone: 033 2563 7777 , Website: www.nit.ac.in/
    3. Netaji Subhash Engineering College Address: Techno City, Panchpota, Garia, Kolkata, West Bengal 700152 Phone: 033 2436 1285 , Website: www.nsec.ac.in/
    4. Simple SEO India - Digital Marketing & SEO Service Kolkata Address: Rabindra Pally Road, Keshtopur, Kolkata, West Bengal 700101 Phone: 098740 85480 , Website: https://www.simpleseo.in/
    5. SEO Training in Kolkata - Digital Marketing Address: East Bankimpally, Madhyamgram, Kolkata, West Bengal 700129 Phone: 098301 20699 , Website: www.promozseo.com/kolkata-courses/seo-training/
 courses in Kolkata
N. Unlike many north Indian cities, whose production stresses minimalism, lots of the format of the architectural range in Kolkata owes its origins from European patterns and tastes imported particularly through the British, and lesser quantity of the Portuguese and French. However, it become in 1690 that Job Charnock realised the potentials of this place and laid the principles of British Calcutta at the webweb page of the Sutanuti, Govindapur and Kalikata villages on the japanese banks of the Hugli River. 2 according to cent. The organisation still keeps to play a diverse position withinside the gift century withinside the lifestyles of Bengal Generally the instructional ranges of women had been visible to be decrease than the adult males in all agencies - at the same time as the ordinary literacy charge is 28. But notwithstanding the Sepoy Mutiny in 1857, the British endured to suppress the local community and it become handiest in 1947 that they had been forced to make India unbiased. This. 2 according to cent of the general populace. five and forty four. There become every other magnificence of Indians who had been knowledgeable and beneathneath- stood how the British had been exploiting the country`s human beings and its assets and this magnificence started out to move in opposition to them, joined through the not unusualplace loads who had been subjected through British rule, and slowly unrest started out to develop.

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