Google Adwords (PPC) Online Live Training by Industry Experts

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Our Training Process

Google Adwords (PPC) - Syllabus, Fees & Duration

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks
  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits
  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation
  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups
  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines
  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool
  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions
  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation
  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report
  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign
  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign
  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis
  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis
  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports
  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Google Adwords (PPC) Syllabus
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Google Adwords (PPC) Jobs in Kolkata

Enjoy the demand

Find jobs related to Google Adwords (PPC) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Kolkata, chennai and europe countries. You can find many jobs for freshers related to the job positions in Kolkata.

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Google Adwords (PPC) internship jobs in Kolkata

Google Adwords (PPC) Internship/Course Details

Google Adwords (PPC) One of the most basic advantages of using Google AdWords is the ability to influence the audience with the most effective bargain they might be interested in.Thousands of online marketing initiatives rely on Google AdWords (or Google Ads) and PPC (pay per click) advertising, particularly in highly competitive industries and sectors. When a firm creates a monthly ad campaign, Google will adhere to the ad-spend cap that the company establishes, as well as select target audiences globally or domestically. However, many of them are operated at a loss, resulting in businesses missing out on the tremendous potential to boost their return on investment. Google AdWords allows you to identify precise keywords that people will be searching for and direct them to a relevant page on your website to increase the likelihood of conversion. PPC user data is beneficial to your SEO strategy. PPC can track conversions as well as the process potential buyers follow from awareness to purchase. In today's environment, most businesses prefer digital advertisements to traditional advertisements because it reaches everyone quickly. Basic computer science skills and an interest in digital marketing are required to participate in our Google Ads class. .

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List of Training Institutes / Companies in Kolkata

  • Orange Softech Address: 174/27, N.S.C. Bose Road, Adj. to Post Office, Netaji Nagar Rd, Gandhi Colony, Tollygunge, Kolkata, West Bengal 700040 Phone: 033 2499 7152 , Website: orangesoftech.net/
  • Website Design Address: Unit 708, 7th Floor, DN 51, Merlin Infinite, Sector V, Salt Lake, Kolkata, West Bengal 700091 Phone: 033 4001 2296 , Website: www.skmsoftware.net/
  • TECHNOCRATS INDIA | WEBSITE DEVELOPMENT COMPANY, WEB DESIGN COMPANY Address: 3, Mangoe Ln, Terita Bazar, Poddar Court, Bow Barracks, Kolkata, West Bengal 700001 Phone: 098307 95703 , Website: technocratsindia.com/
  • Quintessential Software Solutions Pvt Ltd Address: EC-5, (2nd Floor),, Sector-1, Salt Lake, Kolkata, West Bengal 700064 Phone: 033 2358 1574 , Website: https://qss.in/
  • People Infinity - Best Digital Marketing Company | Online Ad Agency | SEO | Social Media |Web Design Address: FD 13, 1738 Rajdanga Main Road, Narkelbagan, Kolkata, West Bengal 700107 Phone: 090515 84146 , Website: www.peopleinfinity.com/
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Kolkata, earlier known as Calcutta, is the capital city of West Bengal, a state located in the eastern part of India. Tata consultancy Services is also eyeing similar space in the park. Tata consultancy Services is also eyeing similar space in the park. .

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