Google Adwords (PPC) Training by Experts

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Our Training Process

Google Adwords (PPC) - Syllabus, Fees & Duration

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks
  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits
  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation
  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups
  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines
  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool
  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions
  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation
  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report
  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign
  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign
  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis
  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis
  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports
  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Syllabus - Google Adwords (PPC)
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Google Adwords (PPC) Jobs in Kolkata

Enjoy the demand

Find jobs related to Google Adwords (PPC) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Kolkata, chennai and europe countries. You can find many jobs for freshers related to the job positions in Kolkata.

  • Google Ads Specialist
  • Google Ads Expert
  • PPC Campaign Manager
  • Digital Marketing Executive
  • Campaign Manager
  • Paid Ads Expert
  • PPC Executive
  • Google Ads Manager
  • Digital Ads Expert
  • Google Ads Trainer

Google Adwords (PPC) Internship/Course Details

Google Adwords (PPC) internship jobs in Kolkata
Google Adwords (PPC) Customers who search for relevant terms on Google Search and Maps will see a Google Ad. Through Google AdWords(Google Ads) online course, you may learn about keyword competitiveness, bid value, ad budget, conversion tracking, and earning a high-quality score from Google for a normal ad. Our knowledgeable instructors can begin the Google AdWords for Beginners course at the learner's convenience. Basic computer science skills and an interest in digital marketing are required to participate in our Google Ads class. However, many of them are operated at a loss, resulting in businesses missing out on the tremendous potential to boost their return on investment. This digital marketing tool could also be an honest way for any company to deliver important messages in front of their target customers. The majority of faults made after Google Ad campaigns have been run, on the other hand, are simple to cure and rectify without the need to seek out or hire specialists. It allows you to contact potential clients based on their Kolkata. Google Ads (PPC) online coaching is used to teach students how to run a successful Google campaign. When compared to traditional advertising, Google Ads is more cost-effective, and the benefits multiply for large organizations because you can effectively scale ad expenditure.

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List of Training Institutes / Companies in Kolkata

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  • PassionateFuturistSolutionsPvtLtd|DigitalMarketingCompanyInKolkata | Location details: DK-1405 DLF Galleria , Action Area 1 Kolkata-156, Kolkata, West Bengal 700156, India | Classification: Internet marketing service, Internet marketing service | Visit Online: passionatefuturist.com | Contact Number (Helpline): +91 84202 02891
  • DigitalMarketingAgencyInKolkata|TechnoRevive | Location details: | Classification: Website designer, Website designer | Visit Online: technorevive.com | Contact Number (Helpline):
  • Guru Nanak Institute of Technology Address: 157/F, Nilgunj Road, Panihati, Kolkata, West Bengal 700114 Phone: 033 2523 3900 , Website: www.gnit.ac.in/
  • Netaji Subhash Engineering College Address: Techno City, Panchpota, Garia, Kolkata, West Bengal 700152 Phone: 033 2436 1285 , Website: www.nsec.ac.in/
  • Software Companies in Kolkata

    1. MLM SOFTWARE Address: RN Mukherjee Rd, Chowringhee North, Lal Bazar, Kolkata, West Bengal 700001 Phone: 090074 44140 , Website: https://dir.indiamart.com/kolkata/multi-level-marketing-software.html
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    3. SEO Training in Kolkata - Digital Marketing Address: East Bankimpally, Madhyamgram, Kolkata, West Bengal 700129 Phone: 098301 20699 , Website: www.promozseo.com/kolkata-courses/seo-training/
 courses in Kolkata
Kolkata grew hastily withinside the nineteenth century to end up the second one metropolis of the British Empire. nine according to cent of women and forty four. History suggests how the organisation of Calcutta have become a centre of decentralization and the mechanism of self expressions for the natives of pre-unbiased India. The slope is not uniform, however is frequently farfar from the river, to the east and south-east. This become the erstwhile capital of the British Raj, and hence has architectural gem stones strewn all round. While 14. Today, a lot of those systems are in numerous degrees of decay. But the port centers close by had been additionally a high-quality gain These human beings worked for the British and had been their followers. May studies the very best temperatures, a few- instances round 42º C. However, it become in 1690 that Job Charnock realised the potentials of this place and laid the principles of British Calcutta at the webweb page of the Sutanuti, Govindapur and Kalikata villages on the japanese banks of the Hugli River.

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