AI-Driven Digital Marketing Training in Kolkata

AI Marketing and Automation

Module 1: Introduction to AI Marketing (1 Hour)

• Introduction to artificial intelligence in digital marketing
• Benefits of AI in modern marketing strategies
• Overview of ChatGPT, Gemini, and other AI marketing tools
• AI-assisted marketing planning and campaign ideas

Module 2: AI-Powered Content Creation (1 Hour)

• Generating marketing content using AI
• Writing blogs, captions, advertisements, and product descriptions
• Prompt engineering for marketing content
• Content editing, fact-checking, and brand voice consistency

Module 3: AI for Search Engine Optimization (1 Hour)

• Keyword research using AI tools
• SEO-friendly titles, headings, and meta descriptions
• Content optimization and search intent analysis
• AI-assisted SEO audits and content improvement

Module 4: AI for Social Media Marketing (1 Hour)

• Social media content planning and calendar creation
• AI-generated posts, captions, and hashtags
• AI-assisted image and creative generation
• Social media engagement and performance analysis

Module 5: AI for Digital Advertising (1 Hour)

• Introduction to Google Ads and social media advertising
• Generating ad copy and creative ideas using AI
• Audience targeting and campaign planning
• Ad performance analysis and optimization

Module 6: AI for Email and Customer Communication (1 Hour)

• Creating personalized email campaigns
• AI-assisted email subject lines and content
• Customer segmentation and lead nurturing
• Introduction to automated customer communication

Module 7: AI Marketing Automation (1 Hour)

• Introduction to marketing automation workflows
• Automating repetitive marketing tasks
• Introduction to tools such as Zapier and Make
• Creating a simple automated marketing workflow

Module 8: AI Analytics and Marketing Insights (1 Hour)

• Understanding website and campaign performance metrics
• AI-assisted customer behaviour analysis
• Interpreting marketing reports and campaign results
• Using insights to improve marketing strategies

Module 9: AI for Lead Generation and Conversion (1 Hour)

• AI-assisted lead generation strategies
• Creating landing page content and calls to action
• Lead nurturing and conversion optimization
• Personalization and customer journey mapping

Module 10: Practical Project and Evaluation (1 Hour)

1. Create an AI-assisted digital marketing campaign.
2. Generate social media content and advertisement copy.
3. Prepare a basic SEO and keyword plan.
4. Design a simple marketing automation workflow.
5. Present the campaign and identify improvement opportunities.

Learning Outcomes

• Use AI tools for digital marketing content and campaign planning.
• Apply AI techniques to SEO, social media, and advertising.
• Understand marketing automation and lead generation.
• Analyze campaign performance and marketing data.
• Develop a practical AI-assisted digital marketing campaign.