Facebook Marketing Training in Kolkata
Our Training/Internship Process
Facebook Marketing - Syllabus, Fees & Duration
Section 1 : Overview of FB social media platform
- Market penetration potential of Facebook in the local context
- The current & future Facebook ecosystem
- Differences of FB advertising as compared to other marketing channels
- How to do identity and streamline your target customers on Facebook via Audience In ights
- Defining people based marketing – Core Audiences, Custom Audiences and Look a like Audiences
Section 2 : Setting Up Facebook Marketing Assets(Facebook Page, Business Manager, Facebook Ads)
- Creating a Facebook Page for their Company / Brand
- Facebook page is popular with key messages and branding assets of the user
- Facebook page optimizes for more discovery
- Setting up a Facebook business manager
- Facebook creates advertising advertisements and provides access to shareholders
- Enabling the Facebook Advertising Pixel and installing the Pixel in the digital assets of the organization
- Anatomy of Facebook Advertising Campaigning Campaign (Campaign, Adset, Ad Levels)
Section 3 : Develop and manage Facebook ad strategy
- Core Audience (Retrieving Locations, Age, Gender, Languages, Interests, and other Digital Elements from Facebook)
- Custom Audience (aim for customer file, website traffic, app activity, offline activity, interaction)
- Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
- Understanding the advantages & disadvantages of the different audiences
- Guided creation of audiences
- Placements of ad creatives on Facebook & Instagram
- Scheduling and budgeting
Section 4 : Facebook Analytics, Reporting and Optimisation
- Highlighting the different marketing objectives that are available on the FB advertising platform
- Understanding the pros & cons of each objective and how they are to be used effectively
- Suggestions on Improving relevancy score to get lower CPCs & CPMs
- Essential Facebook Advertising metrics to track and measure
- Best practices for design creatives & copyrighting
This syllabus is not final and can be customized as per needs/updates
- Since 2001, Making IT Experts by Experts
- Duration: 60 Hours (Vary as per your skill)
- Course Fees
- Individual Live Classes (1:1)
- Batch Classes @ Low Fees
- Training on Your Time, Any Where
- Access to Recorded Videos
- Practical Internship on Projects
- 100% Placement Support by our jobsNEAR.in
- Training/Internship Certificate
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Course Highlights
Our Locations
Unlock the full potential of Facebook marketing and elevate your business to new heights with our comprehensive training program. Designed for both beginners and experienced marketers, this course will equip you with the skills and knowledge to effectively leverage Facebook’s powerful tools and features. 
