Social Media Marketing Training by Experts

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Our Training Process

Social Media Marketing - Syllabus, Fees & Duration

Module 1: Introduction to Social Media Marketing

  1. Overview of Social Media Marketing

    • Definition and importance
    • Evolution of social media
    • Current trends and future predictions
  2. Benefits and Challenges of Social Media Marketing

    • Advantages for businesses
    • Common challenges and how to overcome them
  3. Understanding Different Social Media Platforms

    • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube)
    • Choosing the right platforms for your business

Facebook Marketing

  • Faceboob Page Settings and Promotion
  • Facebook Groups, Profile, Events
  • Facebook Ad Campaigns & Reporting
  • Facebook Monetisation

Instagram Marketing

  • Profile Settings (personal, creator, and business)
  • Instgram Campaigns
  • Followers, Influencers and Collabs
  • Instagram Monetisation

YouTube Marketing

  1. YouTube Channel Optimisation
  2. Video Creation & Uploading
  3. YouTube Settings
  4. YouTube Monetisation

Module 2: Developing a Social Media Strategy

  1. Setting Goals and Objectives

    • SMART goals for social media
    • Aligning social media goals with business objectives
  2. Audience Research and Segmentation

    • Identifying your target audience
    • Creating audience personas
  3. Competitive Analysis

    • Analyzing competitor social media strategies
    • Identifying opportunities and gaps
  4. Crafting a Social Media Plan

    • Content calendar creation
    • Budgeting and resource allocation

Module 3: Content Creation and Curation

  1. Types of Content

    • Text, images, videos, infographics, and more
    • Best practices for each type
  2. Content Ideation and Planning

    • Brainstorming techniques
    • Content pillars and themes
  3. Content Creation Tools and Techniques

    • Graphic design tools (Canva)
  4. User-Generated Content and Influencer Marketing

    • Encouraging and leveraging user-generated content
    • Collaborating with influencers

Module 4: Social Media Advertising

  1. Introduction to Social Media Ads

    • Benefits of paid social media
    • Overview of advertising options on major platforms
  2. Creating Effective Ad Campaigns

    • Ad copy and design best practices
    • Targeting and segmentation
  3. Budgeting and Bidding Strategies

    • Setting a budget
    • Bid types and strategies
  4. Measuring Ad Performance

    • Key metrics and KPIs
    • Analyzing ad performance and optimizing

Module 5: Engagement and Community Management

  1. Building and Managing Online Communities

    • Strategies for community building
    • Engaging with your audience
  2. Handling Negative Feedback and Crisis Management

    • Best practices for responding to negative comments
    • Developing a crisis management plan
  3. Customer Service on Social Media

    • Providing support through social media channels
    • Tools for social media customer service

Module 6: Analytics and Reporting

  1. Tracking Social Media Performance

    • Key performance indicators (KPIs)
    • Tools for tracking and analytics
  2. Analyzing Data and Gaining Insights

    • Making sense of social media data
    • Turning insights into action
  3. Reporting and Presenting Results

    • Creating effective reports
    • Presenting findings to stakeholders

Module 7: Advanced Social Media Strategies

  1. Social Media SEO

    • Optimizing social media profiles and posts for search
    • Integrating social media with SEO strategy
  2. Social Media Automation and Tools

    • Tools for scheduling and automation (Hootsuite, Buffer)
    • Best practices for using automation
  3. Integrating Social Media with Other Marketing Channels

    • Cross-channel marketing strategies
    • Using social media data to inform other marketing efforts
  4. Staying Updated with Social Media Trends

    • Following industry news and updates
    • Adapting to changes in social media platforms and algorithms

Module 8: Case Studies and Practical Application

  1. Analyzing Successful Social Media Campaigns

    • Case studies from various industries
    • Key takeaways and lessons learned
  2. Hands-On Projects

    • Developing and implementing a social media strategy
    • Creating and managing a social media campaign
  3. Peer Reviews and Feedback

    • Presenting projects to the class
    • Providing and receiving constructive feedback

Download Syllabus - Social Media Marketing
Course Fees
10000+
20+
50+
25+

Social Media Marketing Jobs in Pune

Enjoy the demand

Find jobs related to Social Media Marketing in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Pune, chennai and europe countries. You can find many jobs for freshers related to the job positions in Pune.

  • Social Media Manager
  • SMM Executive
  • SMM Manager
  • Digital Marketing Expert
  • Content Creator
  • SMM Trainer
  • Intern SMM
  • Social Media Marketing
  • Digital Content Expert
  • SM Content Executive

Social Media Marketing Internship/Course Details

Social Media Marketing internship jobs in Pune
Social Media Marketing Module 1: Introduction to Social Media Marketing Overview of Social Media Marketing Definition and importance Evolution of social media Current trends and future predictions Benefits and Challenges of Social Media Marketing Advantages for businesses Common challenges and how to overcome them Understanding Different Social Media Platforms Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube) Choosing the right platforms for your business Facebook Marketing Faceboob Page Settings and Promotion Facebook Groups, Profile, Events Facebook Ad Campaigns & Reporting Facebook Monetisation Instagram Marketing Profile Settings (personal, creator, and business) Instgram Campaigns Followers, Influencers and Collabs Instagram Monetisation YouTube Marketing YouTube Channel Optimisation Video Creation & Uploading YouTube Settings YouTube Monetisation Module 2: Developing a Social Media Strategy Setting Goals and Objectives SMART goals for social media Aligning social media goals with business objectives Audience Research and Segmentation Identifying your target audience Creating audience personas Competitive Analysis Analyzing competitor social media strategies Identifying opportunities and gaps Crafting a Social Media Plan Content calendar creation Budgeting and resource allocation Module 3: Content Creation and Curation Types of Content Text, images, videos, infographics, and more Best practices for each type Content Ideation and Planning Brainstorming techniques Content pillars and themes Content Creation Tools and Techniques Graphic design tools (Canva) User-Generated Content and Influencer Marketing Encouraging and leveraging user-generated content Collaborating with influencers Module 4: Social Media Advertising Introduction to Social Media Ads Benefits of paid social media Overview of advertising options on major platforms Creating Effective Ad Campaigns Ad copy and design best practices Targeting and segmentation Budgeting and Bidding Strategies Setting a budgetBid types and strategies Measuring Ad Performance Key metrics and KPIs Analyzing ad performance and optimizing Module 5: Engagement and Community Management Building and Managing Online Communities Strategies for community building Engaging with your audience Handling Negative Feedback and Crisis Management Best practices for responding to negative comments Developing a crisis management plan Customer Service on Social Media Providing support through social media channels Tools for social media customer service Module 6: Analytics and Reporting Tracking Social Media Performance Key performance indicators (KPIs) Tools for tracking and analytics Analyzing Data and Gaining Insights Making sense of social media data Turning insights into action Reporting and Presenting Results Creating effective reportsPresenting findings to stakeholders Module 7: Advanced Social Media Strategies Social Media SEO Optimizing social media profiles and posts for search Integrating social media with SEO strategy Social Media Automation and Tools Tools for scheduling and automation (Hootsuite, Buffer) Best practices for using automation Integrating Social Media with Other Marketing Channels Cross-channel marketing strategies Using social media data to inform other marketing efforts Staying Updated with Social Media Trends Following industry news and updates Adapting to changes in social media platforms and algorithms Module 8: Case Studies and Practical Application Analyzing Successful Social Media Campaigns Case studies from various industries Key takeaways and lessons learned Hands-On Projects Developing and implementing a social media strategy Creating and managing a social media campaign Peer Reviews and Feedback Presenting projects to the class Providing and receiving constructive feedback .

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List of Training Institutes / Companies in Pune

  • DHLExpress(India)Pvt.Ltd | Location details: 2A/2B, Kundan Estate Near Pune It Park, Pune, Bhau Patil Road, Bopodi, Pune, Maharashtra 411020, India | Classification: Courier service, Courier service | Visit Online: dhl.co.in | Contact Number (Helpline): +91 20 6689 1300
  • AceConsultants(PHE&FPConsultants) | Location details: Nilesh Gandhi Ace Consultants Office No 2, Omkar Apartment, HSG Society, 38, Madhav Baug, Kothrud, Pune, Maharashtra 411004, India | Classification: Consultant, Consultant | Visit Online: | Contact Number (Helpline): +91 98232 05201
  • TopDigitalMarketingCompany-DMAGMARKETING | Location details: 59, 1st floor, Aditya Shagun Mall, NDA Pashan Rd, Bavdhan, Pune, Maharashtra 411021, India | Classification: Internet marketing service, Internet marketing service | Visit Online: dmagmarketing.com | Contact Number (Helpline):
  • Sneshya | Location details: EON free Zone. Cluster C, Kharadi Knowledge Park SEZ Plot No.1, Survey No.77, MIDC Rd, Kharadi, Pune, Maharashtra 411014, India | Classification: Consultant, Consultant | Visit Online: mphasis.com | Contact Number (Helpline):
  • AirtelStore | Location details: Baner - Balewadi Rd, Chakankar Mala, Balewadi Phata, Baner, Pune, Maharashtra 411045, India | Classification: Telecommunications service provider, Telecommunications service provider | Visit Online: airtel.in | Contact Number (Helpline): +91 99705 08143
  • SKDConsultantsPVT.LTD. | Location details: Sakal Nagar, Aundh, Pune, Maharashtra 411007, India | Classification: Financial consultant, Financial consultant | Visit Online: skdconsultants.com | Contact Number (Helpline):
  • DigitalPraphull-BestDigitalMarketingFreelancerInPune | Location details: Lane Number 1, near GGD VOICE, Jadhav Nagar, Vadgaon Budruk, Pune, Maharashtra 411041, India | Classification: Internet marketing service, Internet marketing service | Visit Online: digitalpraphull.com | Contact Number (Helpline):
  • Immigration,Visas,StudyAbroad,OverseasPlacementAgent|Y-AxisPune | Location details: 1st Floor, No.116 & 124, Connaught Place Bund Garden Road, near Wadia College, Sangamvadi, Pune, Maharashtra 411001, India | Classification: Consultant, Consultant | Visit Online: y-axis.com | Contact Number (Helpline): +91 76708 00000
  • TusharHande-DigitalMarketingConsultantInPune | Location details: Prabhat Heights, Shri Ram Colony, Pimple Saudagar, Pune, Maharashtra 411027, India | Classification: Internet marketing service, Internet marketing service | Visit Online: | Contact Number (Helpline):
  • ISOCertificationInPune | Location details: C- 41, Suyog Aditya Residency Near Konark Garden,, Bibwewadi, Pune, Maharashtra 411037, India | Classification: Business management consultant, Business management consultant | Visit Online: | Contact Number (Helpline):
  • SwachhCar:DoorstepCarWash,CarInteriorCleaning,CarCoating | Location details: SwachhCar - Garager Technologies Pvt Ltd at Om Sai Car Care, Wakad Rd, near Mankar Chowk, Wakad, Pune, Maharashtra 411057, India | Classification: Car wash, Car wash | Visit Online: swachhcar.in | Contact Number (Helpline): +91 83808 08039
  • DimakhConsultantsPvtLtd | Location details: 71/ A-1, Vishnu Bhavan, Lane No 15, Prabhat Road, opposite Symbiosis School, Pune, Maharashtra 411004, India | Classification: Website designer, Website designer | Visit Online: dimakhconsultants.com | Contact Number (Helpline): +91 20 2567 1496
  • BizcodeDigital | Location details: Lloyds Chambers, Block No 3, Office 506, Maldhakka Chowk, 409, Mangalwar, Peth,, Pune, Maharashtra 411011, India | Classification: Internet marketing service, Internet marketing service | Visit Online: | Contact Number (Helpline):
  • EdwiseInternational | Location details: 2nd Floor, Mayur Centre, Opp. Hotel Roopali, Fergusson College Rd, Deccan Gymkhana, Pune, Maharashtra 411004, India | Classification: Consultant, Consultant | Visit Online: edwiseinternational.com | Contact Number (Helpline): +91 20 4902 2222
  • AECS:AtharvaEngineeringConsultancyServices | Location details: Office No. 11, 3rd Floor, Ganeesham Commercial II Plot D, Near, Govind Yashada Chowk, Pimple Saudagar, Pune, Maharashtra 411027, India | Classification: Structural engineer, Structural engineer | Visit Online: aecspune.com | Contact Number (Helpline): +91 98224 38362
  • A2zCarCareOnline-CarServicing/repairs/dent-paintCenter | Location details: Cowork studio,Maarigold Building, Viman Nagar, Sakore Nagar, Pune, Maharashtra 411014, India | Classification: Car repair and maintenance, Car repair and maintenance | Visit Online: a2zcarcare.com | Contact Number (Helpline): +91 85301 14411
  • Web Development Companies in Pune

    1. Web Developers Pune Address: Sadashiv Peth, Pune, Maharashtra Phone: 084216 09000, website: webdeveloperspune.com
    2. Salt Technologies Address: Baner Rd, Laxman Nagar, Baner, Pune, Maharashtra 411045 Phone: 020 6562 2622, website: www.salttechno.com
    3. Excite Template Address: Gujarat Colony Road, Pune, Maharashtra 411038 Phone: 090110 25158, website: www.excitetemplate.com
    4. Shree Ramchandra College of Engineering Address: Pune - Nagar Road, Behind BJS College, Wagholi, Pune, Maharashtra 412216 Phone: 099700 57533, website: www.srespune.org
    5. Talentica Software (I) Pvt. Ltd. Software company in Pune, India Address: Plot No.11, Sr. No. 110, 4th Floor, Amar Megaplex, Baner Road, Baner, Pune, Maharashtra 411045 Phone: 020 4660 4000, website: www.talentica.com
 courses in Pune
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